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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Monday
Jun132016

Nike: Ads, J.B. Smoove Show Legendary Jordan 'Flu Game' Nothing To Sneeze At

By Barry Janoff

June 13, 2016: Was it the flu? And what type of flu? And did he contaminate his teammates, fans, his coach and others? Or maybe it wasn't the flu but the anchovies on his pizza.

On June 11, 1997, Michael Jordan played in what has since become known as his legendary 'Flu Game," scoring 38 points in Game 5 of the NBA Finals to lead the Chicago Bulls to a 90-88 win over the Utah Jazz

Jordan played 44 of 48 minutes with severe "flu-like symptoms" — subsequent stories attributed his illness to food poisoning from a bad slice of pizza he ate in his hotel room — with stats that also included seven rebounds, five assists, three steals and a blocked shot.

As a result of his output, Chicago took a 3-2 lead and then went on to win the NBA title in six games two days later at home.

Jordan himself often later recalled, "(Playing that game) was probably the most difficult thing I've ever done."

To celebrate the 19th anniversary of the event, Nike's Jordan Brand has unveiled a humorous campaign that includes a series of spots with comedian/actor J.B. Smoove (Jerry Brooks) which offer alternative reasons to why Jordan appeared to be so sick.

And in a bit of in-your-face humor, Jordan Brand also opened a pop-up store in Salt Lake City, home of the Jazz, which sold Jordan shoes and ran a continuous loop of the Flu Game.

The effort also includes Internet and social media.

Under the umbrella theme, Greatness Overcomes, (#GreatnessOvercomes), J.B. Smoove-led spots offer a variety of wild theories on how Jordan got the flu. They were filmed in Nike World Headquarters in Beaverton, OR., in rooms filled with past and current Air Jordan shoes and other memorabilia.

In "Tongue Theory," Smoove, standing in front of a showcase filled with classic Nike Jordan's, offers, "You know how many viruses are floating around in the sky? Jordan could have gotten sick by holding this tongue out every time he drove to that basket. Viruses just jump on your tongue and start dancing.

"Viruses dance all the time," Smoove continues. "Every time Jordan goes to the hole, he puts that tongue out. A virus jumps on his tongue and starts doing the running man. Once you put your tongue out your mouth, viruses will jump on your tongue."

In "Coulda Been The Shoes," Smoove blames Jordan's own footwear. "It's very possible that his Jordan shoes got him sick. People say it all the time: 'Those shoes are sick. How'd you play last night, Jordan? Oh, I had a sick game last night.' He might gotten sick off his own damn shoes!"

"Pizza Theory" switches gears to focus on the room service order in his Salt Lake City hotel room that Jordan had the night before the game. "When you intentionally put anchovies on your pizza among the regular ingredients, you are trying to get me sick. Michael Jordan don't even like anchovies. He likes pepperoni. Cheese, Sausage. Extra cheese. Was this pizza the Grassy Knoll of this night?"

Jordan's long-time teammate, Scottie Pippen, makes a guest appearance in "Ice Cold."

"Scottie Pippen. My man!" Smoove says to Pippen. "The Flu Game. That night you had a triple-double," he mis-remembers: "18-11-10." Pippen's actual stats were 17 points, 10 rebounds, five assists. But Smoove continues, "Pat yourself on the back. Remember that game. Michael Jordan. 38 points, five assists, three steals. Sick as hell. But what kind of flu was it? To this day it's a mystery."

Pippen asks, "What's your point?" Smoove offers, "It's a conspiracy." Pippen replies, "Not buying it. Greatness overcomes anything."

J.B. then re-creates the post-game scene hen Pippen literally had to help carry Jordan off the court. "Jordan is sick. You helped Jordan up. He is sweatin' all over you. All over your shirt. And you say to yourself, 'Man, don't you breathe on me. Don't get me sick.'"

"What If?" sees Smoove contemplating an outbreak caused by Jordan's mysterious illness.

"The referees could have got sic. The audience could have got sick. The coach could have got sick. The mascot. The little girl who sang the National Anthem could have got sick: 'And the rocket's red glare . . . Bleeeehh.'

"But you ran up and down that court. Making shots. Getting rebounds. You got a game to win. It's the NBA Finals. Greatness overcomes."

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