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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Oct032017

Yankees Judge Leads MLB Top-Selling Jerseys, Helps Topps Break Records

By Barry Janoff

October 3, 2017: Even as he was setting MLB rookie marks and New York Yankees team marks on the field, Aaron Judge was a significant factor in selling MLB jerseys and Topps baseball cards.

Judge hit an MLB rookie one-season record 52 homers (topping Mark McGwire’s 49 in 1987) and 33 home runs in Yankee Stadium (breaking Babe Ruth’s team record 32 set in 1921 in the Polo Grounds.

His on-field prowess has translated into strong marketing production..

Judge become only the second rookie in baseball history to lead MLB in jersey sales for the entire season, joining Kris Bryant of the Chicago Cubs, who accomplished the feat during this rookie season in 2015.

Meanwhile, Judge was driving sales of MLB Topps Now cards, which commemorate historic MLB moments and are available online usually the day after the event takes place, but for only 24 hours.

The trading card and collectibles company said it has hit the one million sales mark in Topps NOW cards since launching the platform in 2016.

Sales of Judge’s Topps NOW alone this season are nearing 100,000, including a one-card mark 16,138 copies of the card commemorating his rookie record-breaking 50th home run.

According to MLB and the MLB Players Assn., seven of the Top 10 and 15 of the Top 20 players who lead the league in jersey sales in 2017 will participate in this year’s post-season.

The list is based on sales of Majestic jerseys from MLBShop.com, the official online shop of MLB, since Opening Day 2017.

The average age of the Top 10 players is 27. Players representing 13 different clubs make up the Top 20 most popular player jerseys, which includes ten infielders, five outfielders, three catchers and two pitchers.

Behind Judge, the Top Ten includes Bryant, Anthony Rizzo (Chicago Cubs), Clayton Kershaw (Los Angeles Dodgers), Bryce Harper (Washington Nationals), Buster Posey (San Francisco Giants), Yadier Molina (St. Louis Cardinals) Mike Trout (Los Angeles Angels), Francisco Lindor, Cleveland Indian) and Javier Báez (Chicago Cubs).

See the full Top 20 list below.

Judge’s record-breaking 50th home run Topps NOW card broke the single-card record of 11,550 commemorating Ichiro Suzuki’s 3,000th career hit in 2016.

Judge's 2017 Home Run Derby championship card is third all-time (8,997).

"Topps NOW has been a truly innovative program that Topps was thrilled to bring to sports fans and collectors first," David Leiner, GM and vp-North American Sports & Entertainment for Topps, said in a statement.

"The program resonated with baseball fans because it helped bring them closer to a sport they are truly passionate about. Whether it’s a walk-off win, an amazing home run-robbing catch or a great milestone, fans know they can count on Topps NOW to capture those moments almost immediately.”

According to Leiner, "Judge has really grabbed the attention of baseball fans everywhere. His Topps NOW cards have been some of the most popular in the program from his debut in 2016 to winning the 2017 Home Run Derby to breaking the rookie record.”
 
Topps NOW 2017 MLB cards will continue throughout the playoffs and World Series.

MLB Most Popular Player Jerseys – 2017
 
1.   Aaron Judge, New York Yankees
2.   Kris Bryant, Chicago Cubs
3.   Anthony Rizzo, Chicago Cubs
4.   Clayton Kershaw, Los Angeles Dodgers
5.   Bryce Harper, Washington Nationals
6.   Buster Posey, San Francisco Giants
7.   Yadier Molina, St. Louis Cardinals
8.   Mike Trout, Los Angeles Angels
9.   Francisco Lindor, Cleveland Indians
10.  Javier Báez, Chicago Cubs
11.  Corey Seager, Los Angeles Dodgers
12.  Mookie Betts, Boston Red Sox
13.  Jose Altuve, Houston Astros
14.  Kyle Schwarber, Chicago Cubs
15.  Gary Sánchez, New York Yankees
16.  Cody Bellinger, Los Angeles Dodgers
17.  Dustin Pedroia, Boston Red Sox
18.  Freddie Freeman, Atlanta Braves
19.  Noah Syndergaard, New York Mets
20.  Nolan Arenado, Colorado Rockies
SOURCE: MLBShop.com

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