Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan092015

Surely You've Heard About Kareem, 'Airplane!' Cast And Travel Wisconsin?

By Barry Janoff

January 8, 2015: Yes. And don't call me Shirley.

In 1980, directors/writers David and Jerry Zucker and Jim Abrahams sent the irreverent movie Airplane! crashing into theaters. It featured a plethora of stars spouting clever and crazy lines in a plot that was a loopy send-up of a bevy of cliche Hollywood genres.

The cast and creators of Airplane! have staged a reunion of sorts over the past year via a multimedia marketing effort from the Wisconsin Department of Tourism.

A trio of TV spots have focused on three seasons and the benefits of being in Wisconsin that come with each: Summer and Fall, which aired in 2014; and Winter, which breaks this week.

They each star Robert Hays (Ted Striker), Kareem Abdul-Jabbar (Roger Murdock) and Otto, the inflatable autopilot. Creative was handled by the Zuckers and Abrahams.

The Zucker brothers were born in Milwaukee, Abrahams was born in Shorewood, Abdul-Jabbar played with the NBA's Milwaukee Bucks (1969-75), winning a league title there in 1971.

“This winter TV spot completes a series of ads that combined gorgeous, aerial footage in three different seasons with our brand of fun,” Wisconsin Tourism secretary Stephanie Klett said in a statement.

The Wisconsin Department of Tourism said the purpose of these spots and other advertising is to "market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships." The Department said it plays a "significant role in generating greater economic impact and jobs for Wisconsin."

The new spot, "There's Nothing Better Than Winter In Wisconsin," will run in Milwaukee, Chicago and the Twin Cities through Feb. 8,; and in Chicago movie cinemas through Feb. 19.

Other winter campaign components include radio, out of home, print, social media and digital advertising.

Like the first two spots, "Stars Shirley Love Wisconsin Summers" and "Throttle Up For Fall In Wisconsin," the new spot is laden with images, sounds and convoluted dialogue reminiscent of Airplane!

At one point, while doing a Wisconsin flyover that shows off the state’s scenic beauty and winter outdoor activities, pilot Striker asks copilot Murdoch to check on the plane's altitude — which Murdoch does by sticking his arm out out the window and scooping up a handful of snow.

In the Fall ad, when their plane appears to be skimming the tops of trees, Striker exclaims to copilot Murdoch, "We're too low, Roger." "You can call me Kareem if you want," Murdoch replies, soon seen wearing a Milwaukee Bucks jersey and shorts in place of his pilot's uniform, a reference to the movie itself when a kid visiting the cockpit is convinced that Murdock is really Abdul-Jabbar.

In the Summer spot, dialogue between the two is almost straight out of Airplane!

Murdoch: Roger? My name is Kareem.

Striker: Kareem?! Surely you can't be serious.

Murdock: I am serious. And don't call me Shirley.

Striker: Looks like I picked the wrong week to quit flying.

According to Klett, “We are so fortunate to have such a great team of people behind these ads, which have generated a phenomenal amount of national exposure for tourism in Wisconsin.”

Back to Home Page