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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan092015

Surely You've Heard About Kareem, 'Airplane!' Cast And Travel Wisconsin?

By Barry Janoff

January 8, 2015: Yes. And don't call me Shirley.

In 1980, directors/writers David and Jerry Zucker and Jim Abrahams sent the irreverent movie Airplane! crashing into theaters. It featured a plethora of stars spouting clever and crazy lines in a plot that was a loopy send-up of a bevy of cliche Hollywood genres.

The cast and creators of Airplane! have staged a reunion of sorts over the past year via a multimedia marketing effort from the Wisconsin Department of Tourism.

A trio of TV spots have focused on three seasons and the benefits of being in Wisconsin that come with each: Summer and Fall, which aired in 2014; and Winter, which breaks this week.

They each star Robert Hays (Ted Striker), Kareem Abdul-Jabbar (Roger Murdock) and Otto, the inflatable autopilot. Creative was handled by the Zuckers and Abrahams.

The Zucker brothers were born in Milwaukee, Abrahams was born in Shorewood, Abdul-Jabbar played with the NBA's Milwaukee Bucks (1969-75), winning a league title there in 1971.

“This winter TV spot completes a series of ads that combined gorgeous, aerial footage in three different seasons with our brand of fun,” Wisconsin Tourism secretary Stephanie Klett said in a statement.

The Wisconsin Department of Tourism said the purpose of these spots and other advertising is to "market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships." The Department said it plays a "significant role in generating greater economic impact and jobs for Wisconsin."

The new spot, "There's Nothing Better Than Winter In Wisconsin," will run in Milwaukee, Chicago and the Twin Cities through Feb. 8,; and in Chicago movie cinemas through Feb. 19.

Other winter campaign components include radio, out of home, print, social media and digital advertising.

Like the first two spots, "Stars Shirley Love Wisconsin Summers" and "Throttle Up For Fall In Wisconsin," the new spot is laden with images, sounds and convoluted dialogue reminiscent of Airplane!

At one point, while doing a Wisconsin flyover that shows off the state’s scenic beauty and winter outdoor activities, pilot Striker asks copilot Murdoch to check on the plane's altitude — which Murdoch does by sticking his arm out out the window and scooping up a handful of snow.

In the Fall ad, when their plane appears to be skimming the tops of trees, Striker exclaims to copilot Murdoch, "We're too low, Roger." "You can call me Kareem if you want," Murdoch replies, soon seen wearing a Milwaukee Bucks jersey and shorts in place of his pilot's uniform, a reference to the movie itself when a kid visiting the cockpit is convinced that Murdock is really Abdul-Jabbar.

In the Summer spot, dialogue between the two is almost straight out of Airplane!

Murdoch: Roger? My name is Kareem.

Striker: Kareem?! Surely you can't be serious.

Murdock: I am serious. And don't call me Shirley.

Striker: Looks like I picked the wrong week to quit flying.

According to Klett, “We are so fortunate to have such a great team of people behind these ads, which have generated a phenomenal amount of national exposure for tourism in Wisconsin.”

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