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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan092015

Surely You've Heard About Kareem, 'Airplane!' Cast And Travel Wisconsin?

By Barry Janoff

January 8, 2015: Yes. And don't call me Shirley.

In 1980, directors/writers David and Jerry Zucker and Jim Abrahams sent the irreverent movie Airplane! crashing into theaters. It featured a plethora of stars spouting clever and crazy lines in a plot that was a loopy send-up of a bevy of cliche Hollywood genres.

The cast and creators of Airplane! have staged a reunion of sorts over the past year via a multimedia marketing effort from the Wisconsin Department of Tourism.

A trio of TV spots have focused on three seasons and the benefits of being in Wisconsin that come with each: Summer and Fall, which aired in 2014; and Winter, which breaks this week.

They each star Robert Hays (Ted Striker), Kareem Abdul-Jabbar (Roger Murdock) and Otto, the inflatable autopilot. Creative was handled by the Zuckers and Abrahams.

The Zucker brothers were born in Milwaukee, Abrahams was born in Shorewood, Abdul-Jabbar played with the NBA's Milwaukee Bucks (1969-75), winning a league title there in 1971.

“This winter TV spot completes a series of ads that combined gorgeous, aerial footage in three different seasons with our brand of fun,” Wisconsin Tourism secretary Stephanie Klett said in a statement.

The Wisconsin Department of Tourism said the purpose of these spots and other advertising is to "market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships." The Department said it plays a "significant role in generating greater economic impact and jobs for Wisconsin."

The new spot, "There's Nothing Better Than Winter In Wisconsin," will run in Milwaukee, Chicago and the Twin Cities through Feb. 8,; and in Chicago movie cinemas through Feb. 19.

Other winter campaign components include radio, out of home, print, social media and digital advertising.

Like the first two spots, "Stars Shirley Love Wisconsin Summers" and "Throttle Up For Fall In Wisconsin," the new spot is laden with images, sounds and convoluted dialogue reminiscent of Airplane!

At one point, while doing a Wisconsin flyover that shows off the state’s scenic beauty and winter outdoor activities, pilot Striker asks copilot Murdoch to check on the plane's altitude — which Murdoch does by sticking his arm out out the window and scooping up a handful of snow.

In the Fall ad, when their plane appears to be skimming the tops of trees, Striker exclaims to copilot Murdoch, "We're too low, Roger." "You can call me Kareem if you want," Murdoch replies, soon seen wearing a Milwaukee Bucks jersey and shorts in place of his pilot's uniform, a reference to the movie itself when a kid visiting the cockpit is convinced that Murdock is really Abdul-Jabbar.

In the Summer spot, dialogue between the two is almost straight out of Airplane!

Murdoch: Roger? My name is Kareem.

Striker: Kareem?! Surely you can't be serious.

Murdock: I am serious. And don't call me Shirley.

Striker: Looks like I picked the wrong week to quit flying.

According to Klett, “We are so fortunate to have such a great team of people behind these ads, which have generated a phenomenal amount of national exposure for tourism in Wisconsin.”

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