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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
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Final Four '22 In NOLA
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Feb142012

SI Cover Girl Kate Upton, Carl's Jr. Giving 'Young, Hungry Guys What They Want'

By Barry Janoff

Feb. 14, 2012: In 2005, Paris Hilton filmed a TV commercial for fast-feeder Carl's Jr. which came across as so racy that consumers crashed the company's Web site to see an extended version.

Carl’s Jr. and sibling Hardee’s could experience the same effect when a new spot starring 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton hits the airwaves later this month.

Upton filmed the 30-second spot in support of the Carl’s Jr. and Hardee’s Southwest Patty Melt.

Without revealing too many details, parent company CKE Restaurants described the commercial as  "spicy" and called Upton "the spiciest Carl’s Jr. and Hardee’s leading lady yet."

Support will include print, POP and Internet with social media destinations such as YouTube, Facebook and Twitter. Lead agency is 72andSunny, Los Angeles.

Like the commercial with Hilton, which showed her writhing in a skimpy outfit on the hood of a car, Upton's turn with Carl’s Jr. and Hardee’s involves less-is-more outfits and auto's reminiscent of the 1950s, with Upton eating a  Southwest Patty Melt on the hood of a car.

"I love spicy foods," Upton reveals in a behind-the-scenes sneak preview released by CKE Restaurants. "The spice I bring to [the commercial] is lingerie."

Offers 72andSunny chief creative officer Glenn Cole, "Carl’s Jr. and Hardee’s has always been about giving young hungry guys what they want."

The 2012 Sports Illustrated Swimsuit Issue with Upton hits newsstands today [Feb. 14].

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References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    NYSportsJournalism.com - Kate Upton Spicy For Carl's Jr. - SI Cover Girl Kate Upton, Carl's Jr. Giving 'Young, Hungry Guys What They Want'
  • Response
    NYSportsJournalism.com - Kate Upton Spicy For Carl's Jr. - SI Cover Girl Kate Upton, Carl's Jr. Giving 'Young, Hungry Guys What They Want'

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