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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Feb142012

SI Cover Girl Kate Upton, Carl's Jr. Giving 'Young, Hungry Guys What They Want'

By Barry Janoff

Feb. 14, 2012: In 2005, Paris Hilton filmed a TV commercial for fast-feeder Carl's Jr. which came across as so racy that consumers crashed the company's Web site to see an extended version.

Carl’s Jr. and sibling Hardee’s could experience the same effect when a new spot starring 2012 Sports Illustrated Swimsuit Issue cover girl Kate Upton hits the airwaves later this month.

Upton filmed the 30-second spot in support of the Carl’s Jr. and Hardee’s Southwest Patty Melt.

Without revealing too many details, parent company CKE Restaurants described the commercial as  "spicy" and called Upton "the spiciest Carl’s Jr. and Hardee’s leading lady yet."

Support will include print, POP and Internet with social media destinations such as YouTube, Facebook and Twitter. Lead agency is 72andSunny, Los Angeles.

Like the commercial with Hilton, which showed her writhing in a skimpy outfit on the hood of a car, Upton's turn with Carl’s Jr. and Hardee’s involves less-is-more outfits and auto's reminiscent of the 1950s, with Upton eating a  Southwest Patty Melt on the hood of a car.

"I love spicy foods," Upton reveals in a behind-the-scenes sneak preview released by CKE Restaurants. "The spice I bring to [the commercial] is lingerie."

Offers 72andSunny chief creative officer Glenn Cole, "Carl’s Jr. and Hardee’s has always been about giving young hungry guys what they want."

The 2012 Sports Illustrated Swimsuit Issue with Upton hits newsstands today [Feb. 14].

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    NYSportsJournalism.com - Kate Upton Spicy For Carl's Jr. - SI Cover Girl Kate Upton, Carl's Jr. Giving 'Young, Hungry Guys What They Want'
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    NYSportsJournalism.com - Kate Upton Spicy For Carl's Jr. - SI Cover Girl Kate Upton, Carl's Jr. Giving 'Young, Hungry Guys What They Want'
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