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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar282012

Katy Perry, David Beckham, Derrick Rose Run Hard, Stay Cool For Adidas

By Barry Janoff

March 28, 2012: Adidas has pulled together an A-list of endorsers to help unveil the ClimaCool Seduction running shoe, including Katy Perry, David Beckham, Derrick Rose and Lionel Messi.

The campaign, "We All Run," is supported by a TV spot, Internet and social media including Facebook, YouTube and Twitter.

According to adidas, the ClimaCool design helps "reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts with 360-degree ventilation." 

“This next generation of ClimaCool blends a dramatic new design with tons of breathability to give you a carefree ride for every run this summer,” Mikal Peveto, director of running for adidas America, said in a statement.

According to Peveto, “Seventy-five percent of the body’s energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible.”

In the spot, each of the celebrity endorsers is seen wearing a variation of the ClimaCool and either running during a workout or participating in a marathon.

Rose of the Chicago Bulls and the NBA's reigning MVP wears a red version as he runs along Lake Michigan in Chicago. International soccer star Beckham is running along the Thames in London with a backdrop anticipating the Summer Olympics. Messi, regarded by many as the world's No. 1 soccer player, is seen training in Buenas Aires.

Perry, decked out in blue hair, is seen running along the beach and other locations in Los Angeles.

Among the non-celebs, a group of young men traverse alleys and steps in Moscow, and a group of marathon runners don the shoes in San Francisco.

A remix of Perry's song, "Part of Me," serves as the background music.

The ClimaCool Seduction (MSRP $100) is available in 10 colorways at the adidas Web site, and is scheduled to hit retailers nationwide in early April, including Foot Locker, Finish Line and Champs. 

See the full spot here.

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