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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec202017

Quiet Kawhi Leonard Goes Wild In Foot Locker-Air Jordan Gatorade Campaign

By Barry Janoff

December 20, 2017: Kawhi Leonard, who has just returned to the San Antonio Spurs line-up after missing the first months of the season with right quadriceps tendinopathy, gets a starring and humorous role in Foot Locker's "Bold Like Kawhi,” which seeks to pay homage to Michael Jordan and Gatorade’s “Be Like Mike” campaign from the 1990s.

The anchor spot, "Bold Like Kawhi,” follows the all-star forward, usually known for his low-key, relaxed demeanor, through a day of high-key, energized adventures after receiving a new pair of orange “Be Like Mike”  Air Jordan I OG High Gatorade hoops shoes from teammate LaMarcus Aldridge.

According to Leonard, "I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my personality that most fans don't get to see every day.

“Being part of a holiday campaign that pays homage to the original 'Be Like Mike' Gatorade ad is really special."

When Leonard puts on his new Jordans, he excitedly shares the news on social media via his cell phone. He then proceeds to go on a pumped-up day-long road trip while wearing the new kicks.

Among other encounters, all shared on social media, he shows up in a recording studio with rapper Nipsey Hussle, goes to an auction and bids on a piece of eccentric art, breaks boards in a taekwondo studio, parties in a nightclub with Les Twins and drives a low-rider muscle car dubbed “Kawheels.”

When later interviewed by the media about about his day, Leonard, wearing a "Be Like Mike" T-shirt, says with a sly smile, “I was hacked.”

The spot will break on ESPN and ABC during NBA Christmas Day games.

Support includes Internet, social media and POP.

Lead agency is BBDO.

"We were thrilled to partner with Kawhi Leonard for our Jordan holiday campaign," Patrick Walsh, vp-marketing for Foot Locker North America, said in a statement,

"We all know Kawhi is bold on the court, but highlighting his style and confidence in the new Air Jordan Gatorade Collection will help all of our customers at Foot Locker make bold sneaker selections this holiday season,” said Walsh.

The campaign supports the release of a premium assortment of the Air Jordan Gatorade Collection, including the Air Jordan I OG High Gatorade in four flavorways — Orange, Lemon Lime, Grape and Cool Blue — (launching Dec. 26) and Air Jordan VI Gatorade (launching Dec. 30).

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