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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

Bud Light: 'Hero's Return' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep282016

Kellogg’s A Cereal Thriller As It Extends Alliance With USOC Through 2020

By Barry Janoff

September 27, 2016: Athletes who will be part of Team USA for the 2018 Winter Games in PyeongChang, South Korea, and the 2020 Summer Games in Tokyo don’t have to worry about who will provide their breakfast.

Kellogg Co., an Olympic supporter since 1976, has renewed its deal with the U.S. Olympic Committee through the 2018 and 2020 Olympic and Paralympic Games.

The company’s most recent deal began in 2012 and ran through the 2016 Games in Rio.

Financial terms of the deal were not released.

"Kellogg has been a strong supporter of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games," Scott Blackmun, CEO for the USOC, said in a statement. "We are thrilled to continue this partnership as we engage people across the country and create excitement for Team USA."

Kellogg’s support has come with multi-platform marketing, including Team Kellogg’s, which in Rio featured Ajee' Wilson (track), Jimmy Butler (basketball), Julie Johnston (soccer), Tom Shields (swimming), Simone Biles (gymnastics) and Natalie Bieule (Paralympics discus).

Kellogg's sponsorship category covers hot and cold cereal and granola, wholesome portable breakfasts, and frozen breakfast.

Although not discussed, Kellogg’s would likely extend its alliance again through 2024, especially if Los Angeles gets awarded the Summer Games that year. The International Olympic Committee is scheduled to name a host city in September 2017, with LA2024 and Paris seen as the leading candidates.

According to Paul Norman, president for Kellogg North America, "It is an honor to continue to be associated with the USOC, and to help the athletes of Team USA achieve their dreams of representing our country at the Olympic and Paralympic Games. Together, we will continue to celebrate the things that drive people to get up in the morning, and what inspires them to reach their full potential each day."

Kellogg's supported the Olympic Games from 1976-1992 and the USOC from 2000-2008, then renewed in 2012 through 2016.

Global Olympic partners include Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Samsung, Procter & Gamble and Visa.

USOC domestic partners include 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, Dick’s Sporting Goods, The Hartford, Hershey's, Hilton, Liberty Mutual, Nike, Oakley, Smucker’s, TD Ameritrade and United Airlines.

"With the help of Team Kellogg's athletes, we've celebrated the things that drive people to get up in the morning, what pushes them toward their goal, and what inspires them to uncover the possibilities of each new day," Noel Geoffroy, svp-marketing & innovation for Kellogg's U.S. Morning Foods, said after the Rio Games. "These Olympians have shown us that each day is a new opportunity for greatness and our everyday motivations can help lead us to success — regardless of whether you're a world-class Olympian or a working mom raising her kids."

Kellogg’s Unboxes Road To Rio Campaign

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