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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan102010

Kellogg's Racing On The (Break)Fast Track With Nascar, Aflac In 2010

Kellogg's Racing team from 2009, with (left to right) Jimmie Johnson, Jeff Gordon, Mark Martin (who is being replaced by Carl Edwards) and Dale Earnhardt Jr.January 10, 2010: Kellogg has signed a deal with insurance company Aflac, the primary sponsor of Carl Edwards and the No. 99 Aflac Ford Fusion, giving the cereal giant primary sponsorship for two Nascar Sprint Cup races in the 2010 season and an associate sponsor role of the No. 99 car for all other 2010 Sprint Cup Series races. The partnership also gives Kellogg  the option to use Edwards, who races for Roush Fenway, in other activations. Financial terms were not disclosed.

Kellogg, which has been the official breakfast food of Nascar since 1995, adds Edwards to a trio of top drivers under the Team Kellogg banner that in 2009 included Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Kellogg's and Mark Martin ended their one-year alliance after the 2009 season. In 2009, Kellogg's Racing had five wins, seven poles and was second in championship points.

Kellogg's Racing marketing activates with such brands as Frosted Flakes, Pop-Tarts, Cheez-It and Eggo.

"I'm really excited to be partnered up with the Kellogg Company," Edwards said in a statement. "It's a great addition to the Aflac Racing team and we're proud to carry their brands on the No. 99 in 2010. I look forward to being in victory lane with them."

Aflac is also the official supplemental insurance company of Nascar. According to Danny Fleishman, Aflac vp-corporate sponsorships and emerging markets, "We couldn't have picked a more fitting partner than Kellogg Company, an industry-leading organization that clearly shares our enthusiasm for Nascar and our passion for community involvement and corporate philanthropy. We look forward to many successes in sharing one of the most respected and leading Nascar drivers in the sport."

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