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What Are You Watching In June 2018?
 
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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct312017

Kellogg’s Marketing, Athletes Ask ‘What Gets You Started’ As Winter Games Approach

Special to NYSportsJournalism.com

Oct. 30, 2017: U.S. Olympic Committee and Team USA partner Kellogg’s has unveiled the roster of athletes who will be part of its own training, marketing and activation roster heading to the 2018 Winter Games in South Korea.

The 2018 roster includes figure skater Nathan Chen, snowboarder Kelly Clark, ice hockey player Meghan Duggan and Paralympic snowboarder Mike Schultz.

Kellogg’s will connect with the public via a multi-media effort under the umbrella theme, “What Gets You Started.”

For the Olympic and Paralympic Winter Games 2018, Kellogg's said it would “continue its celebration of what inspires people to get up each morning, enjoy breakfast and embrace the potential of a new day.”

The campaign will take people behind the scenes with the members of Team Kellogg’s, which launched with a “What Gets You Started” spot in which each of the athletes talks about their personal motivations and goals, and how that all comes together as part of the larger effort of Team USA.

Support will include digital, social media and participation in the USOC schedule of events leading to the Games, including a 100 Days Out activation in New York on Nov. 1.

Each of the athletes will also be featured on their own Kellogg's limited-edition cereal box, available at grocery retailers nationwide in December.

Chen, Clark and Duggan will appear on boxes of Corn Flakes, Schultz on boxes of Frosted Flakes.

"We're thrilled to welcome this group of accomplished athletes to Team Kellogg's," Sam Minardi, director, brand marketing for Kellogg Co., said during an unveiling of the boxes at a media event in New York on Monday.

"As they share their personal motivations while training for the PyeongChang Games, we hope Americans are inspired to focus on their own everyday inspirations as they work toward achieving their potential."

Kellogg Company was an official partner with the Olympic Games from 1976-1992 and the U.S. Olympic Team from 2000-2008. Kellogg renewed its association with Team USA in 2012 and extended its pact through the 2018 Winter Games and the 2020 Summer Games in Tokyo.

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