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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Apr032014

Like Cal Ripken Jr., Kellogg's Effort Is Helping MLB Fans To 'Never Miss A Game'

Special to NYSportsJournalism.com

April 3, 2014: Kellogg's has been serving breakfast since 1906. Cal Ripken Jr. holds the MLB record of having played in 2,632 consecutive games (1982-1998).

It was only a matter of time, then, before the cereal giant and the 19-time all-star and Hall of Famer joined teams.

Kellogg, in its second year as official MLB partner, is expanding its alliance with the league with a marketing platform focusing around the theme, "Never Miss A Game," which includes multi-media marketing and a sweepstakes offering season tickets for 2015 another goodies.

The effort will see Ripken in a lead role in marketing, POP and packaging, social media and in-stadium activations that will encourage fans to shares stories revealing the extents they went to "never miss a game."

Kellogg's will have the MLB logo on some 27 million items in stores during the season.

Kellogg snack brands that will have packaging with an image Ripken include Cheez-It, Town House and Club crackers, Nutri-Grain cereal bars, Fruity Snacks and Keebler Fudge Shoppe and Simply Made cookies.

Product codes will be redeemable for prizes through the Kellogg's Family Rewards program (details here).

The Never Miss a Game sweepstakes is offering such prizes as season tickets for 2015, flat-screen TVs, a subscription to MLB TV and tickets to individual games (details here.)

Kellogg's said that fans can share their stories by hash-tagging #nevermissagame in social media channels and telling their tales via media partners in select MLB cities.

"Kellogg believes in savoring and sharing moments of happiness, and our snack products help make any occasion special," Melissa Pawlowicz, senior director of snacks promotion for Kellogg, said in a statement. "For many people, game time is the best time — and we are saluting the dedicated baseball fans who prioritize their passion and seize those great moments."

Among the Never Miss a Game stories that Kellogg's has heard include setting up a big screen TV at a wedding reception, while on an exotic vacation finding the one bar showing an MLB game and venturing into "enemy territory" to see a hometown team while in a rival city.

According to Ripken, who spent his entire MLB career with the Baltimore Orioles, "Through all the games I played, I never lost my love of the game. I enjoyed every moment. I know there are fans out there who also are committed to never missing the joy of the game. I am proud to join Kellogg in celebrating and rewarding them."

Q&A: MLB Walks Down The Aisle With Partners, Brings The Diamond

MLB Now In Breakfast Club With Kellogg's

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