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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan232013

LaDainian Tomlinson Rushing To Super Bowl (Party) Glory With Kellogg's Campaign

By Barry Janoff

January 22, 2013: LaDainian Tomlinson won't rest until he gets into the big game . . . the "Big Game Snacking Hall of Fame," that is, according to a new marketing campaign from Kellogg's.

The former all-pro running back (San Diego Chargers, New York Jets) stars with his wife, Torsha, in a multi-media push that shows how Tomlinson is as intense in retirement as he was on the playing field. Except now he has turned his passion from scoring touchdowns to making sure that dips, chips and other goodies — from sponsor Kelllogg's line of products, of course — score on Super Bowl Sunday.

The campaign is anchored by a spot that shows LaDanian and Torsha at home, preparing for a super party.

"Anyone who knows anything about Ladanian Tomlinson knows the man is all about relentless preparation," explains a voiceover. "But now that he is retired from football . . .  he's learning to relax."

"I'm learning to relax," Tomlinson echoes. "I'm just a spectator, like everybody else. I just want to sit back, relax and enjoy the game."

We see him sitting in his living room sipping tea, reading, fixing flowers and building a ship in a bottle. "I have no pressure on me at all. I'm totally laid back."

That's when Torsha interrupts. "Laid back!?" she exclaims. "He's obsessed! He a perfectionist."

Not about preparing for a big game, but for the Big Game party! We see an intense Tomlinson timing his wife as she prepares with a variety of Kellogg's snacks (Cheez-it, Town & Country, Pringles), using the refrigerator to draw a shopping strategy and doing a celebration dance.

"If you fumble a snack," he tells his wife, "you dive on it right away. There is no three-second rule!"

"It appears you can take LaDainian out of the game," observes the voiceover, "but you can't take the game out of LaDainian." (See the spot here.)

"It appears that you can take LaDainian out of the game, but you can't take the game out of LaDainian."

The spot directs people to a microsite that offers recipes, a snacking playbook and other Super Bowl tidbits (35 million people will host Super Bowl parties, 177 million lbs. of snacks are sold for Super Bowl events).

Kellogg is supporting with a plethora of social media destinations, including Facebook, YouTube, Twitter, StumbleUpon, Digg and Reddit.

Tomllinson rushed for 145 touchdowns and for almost 13,700 yards — leading the league twice — during a career that lasted from 2001-11. In 2006, his 31 touchdowns (28 rushing, three receiving) set an NFL record that still stands.

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