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NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

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NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr292016

Kellogg's Unboxes Road To Rio Campaign With Athletes, Marketing And, Yes, Cereal

By Barry Janoff

April 28, 2016: Kellogg's, an official partner with the U.S. Olympic Committee and supplier of breakfasts nationwide, has launched a multi-platform effort that will build as the 2016 Olympics draw nearer.

The campaign includes a roster of Olympic and Paralympic hopefuls on Team Kellogg's, led by world-renowned  swimmer Dana Torres; marketing anchored by TV and social media under the theme, "What Gets You Started"; and special-edition boxes of cereal, such as Cron Flakes, Frosted Flakes and Special K, with members of Team Kellogg's on each box.

The company was an official supporter of the Olympic Games from 1976-1992 and the USOC from 2000-08, then returned with a long-term deal prior to the 2012 Summer Games in London.

“Whether you are a working mom raising kids or an elite Olympic or Paralympic athlete, Kellogg’s understands that everyone faces ups and downs as they work to reach their full potential each day," Noel Geoffroy, svp-marketing & innovation for Kellogg’s U.S. Morning Foods, said in a statement."That’s why this year, Kellogg’s is making unprecedented connections between the starts of everyday people and and those of first-time Team USA Olympic and Paralympic hopefuls."

In addition to Torres, the full roster of Team Kellogg’s  includes Simone Biles (gymnastics), Julie Johnston (soccer), Tom Shields (swimming), Ajee Wilson (800 meters) and Natalie Bieule (Paralympics discus).

Biles will appear on boxes of Corn Flakes and Special K with Red Berries, Johnston on boxes of Corn Flakes and Special K, Wilson will appear on boxes of Corn Flakes and Frosted Flakes, Shields will be on Corn Flakes and Frosted Flakes and Bieule will appear on boxes of Corn Flakes, Special K and Special K with Red Berries.

The boxes are scheduled to hit retail in June.

An extended spot, "What Gets You Started," shows the athletes at home and with their family, then follows them through their respective workouts and other regimen as they talk about what motivates them.

Each of the Team Kellogg's athletes also has a breakout spot, including Biles, Shields and Bieuile.

According to Torres, a 12-time Olympic medalist who competed in the 1984, 1988, 1992, 2000 and 2008 Summer Games, “I look forward to connecting with fans and helping my fellow Team Kellogg’s members and first-time Team USA hopefuls on their journey to the Olympic and Paralympic Games.

"Everyone has something that drives them to succeed, and I am thrilled to be able to help people explore their motivations and find common ground in what gets us all started, fans and athletes alike," said Torres.

Worldwide sponsors aligned with the International Olympic Committee include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonalds, Omega, Panasonic, Samsung, P&G and Visa.

Domestic Team USA partners include 24 Hour Fitness, Anheuser-Busch (Budweiser), AT&T, BMW, BP, Chobani, Citi, Deloitte, Dick's Sporting Goods, The Hartford, Hershey, Hilton, JetSt, Kellogg's, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker's, Ameritrade, United and USG.

Athletes, Marketers, Fans, USOC, NBC Count 100 Days Until Summer Games

IOC Unveils International 'Together' Campaign Leading To Summer Games

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