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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr292016

Kellogg's Unboxes Road To Rio Campaign With Athletes, Marketing And, Yes, Cereal

By Barry Janoff

April 28, 2016: Kellogg's, an official partner with the U.S. Olympic Committee and supplier of breakfasts nationwide, has launched a multi-platform effort that will build as the 2016 Olympics draw nearer.

The campaign includes a roster of Olympic and Paralympic hopefuls on Team Kellogg's, led by world-renowned  swimmer Dana Torres; marketing anchored by TV and social media under the theme, "What Gets You Started"; and special-edition boxes of cereal, such as Cron Flakes, Frosted Flakes and Special K, with members of Team Kellogg's on each box.

The company was an official supporter of the Olympic Games from 1976-1992 and the USOC from 2000-08, then returned with a long-term deal prior to the 2012 Summer Games in London.

“Whether you are a working mom raising kids or an elite Olympic or Paralympic athlete, Kellogg’s understands that everyone faces ups and downs as they work to reach their full potential each day," Noel Geoffroy, svp-marketing & innovation for Kellogg’s U.S. Morning Foods, said in a statement."That’s why this year, Kellogg’s is making unprecedented connections between the starts of everyday people and and those of first-time Team USA Olympic and Paralympic hopefuls."

In addition to Torres, the full roster of Team Kellogg’s  includes Simone Biles (gymnastics), Julie Johnston (soccer), Tom Shields (swimming), Ajee Wilson (800 meters) and Natalie Bieule (Paralympics discus).

Biles will appear on boxes of Corn Flakes and Special K with Red Berries, Johnston on boxes of Corn Flakes and Special K, Wilson will appear on boxes of Corn Flakes and Frosted Flakes, Shields will be on Corn Flakes and Frosted Flakes and Bieule will appear on boxes of Corn Flakes, Special K and Special K with Red Berries.

The boxes are scheduled to hit retail in June.

An extended spot, "What Gets You Started," shows the athletes at home and with their family, then follows them through their respective workouts and other regimen as they talk about what motivates them.

Each of the Team Kellogg's athletes also has a breakout spot, including Biles, Shields and Bieuile.

According to Torres, a 12-time Olympic medalist who competed in the 1984, 1988, 1992, 2000 and 2008 Summer Games, “I look forward to connecting with fans and helping my fellow Team Kellogg’s members and first-time Team USA hopefuls on their journey to the Olympic and Paralympic Games.

"Everyone has something that drives them to succeed, and I am thrilled to be able to help people explore their motivations and find common ground in what gets us all started, fans and athletes alike," said Torres.

Worldwide sponsors aligned with the International Olympic Committee include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonalds, Omega, Panasonic, Samsung, P&G and Visa.

Domestic Team USA partners include 24 Hour Fitness, Anheuser-Busch (Budweiser), AT&T, BMW, BP, Chobani, Citi, Deloitte, Dick's Sporting Goods, The Hartford, Hershey, Hilton, JetSt, Kellogg's, Liberty Mutual, Milk Life, Nike, Oakley, Ralph Lauren, Smucker's, Ameritrade, United and USG.

Athletes, Marketers, Fans, USOC, NBC Count 100 Days Until Summer Games

IOC Unveils International 'Together' Campaign Leading To Summer Games

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