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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan092015

NFL's Kelly Has A Chip On His Shoulder In 'Battle' For Tostitos' Official NFL Crown

By Barry Janoff

January 9, 2015: How do NFL coaches whose team did not make the post-season and have not been fired spend the off-season?

If you are Chip Kelly, head coach for the Philadelphia Eagles, you film a series of humorous vignettes for Tositios, in which you try to take the title of "official chip of the NFL away from the Frito-Lay brand.

The spots in the "Not the Official Chip" campaign broke on social media Friday (Jan. 9) as well as sports and entertainment Web sites such as ESPN and People. They also are designed to play on-air and could get space during NFL programming over the weekends prior to Super Bowl Sunday on Feb. 1.

The current leg of the campaign "will culminate with a larger than life footprint at Super Bowl Central for the ultimate party that only Tostitos could pull off," according to a spokesperson for the brand.

Frito-Lay, a division of PepsiCo, also will have presence at Super Bowl XLIX via Doritos' "Crash the Super Bowl" effort.

The ten spots, which run about 25 seconds each, begin with a boisterous voiceover exclaiming, "Tostitos is the official chip of the NFL." When seen in progression, Kelly becomes increasingly adamant in his efforts to make himself "the official Chip of the NFL."

in "Interruption," Kelly is front-and-center introducing himself. "Hi, I'm Chip Kelly, head coach of the Philadelphia . . . " But the voiceover cuts in. "No one cares. Tostitos. Still the official chip of the NFL." Which causes Kelly to direct an angry stare at a nearby bag of Tostitos.

"Throw" sees Kelly seeking to get rid of his nemesis by tossing the bag off-camera, only to have it return over and over.

Kelly has made some progress in "Cart," where he is seen standing in a shopping cart, apparently having convinced a kid that he is the real chip. Unfortunately for Kelly, the kid's mom is doing the purchasing. "Ryan," the mom says to her son, "you know we only buy official chips. Put that back." "Sorry, I'm going to have to put you back," the kid says to Kelly, who begrudgingly climbs out of the cart.

In "Really," Kelly tries to convince the voiceover guy to "let me be the official chip, just today." "Oh, yeah, no worry," replies the voice. "Sounds good." "Really!" replies an excited Kelly. But his joy is short-lived. "Sorry, I was [speaking to someone] on my phone," the voice says before declaring, "Tostitos. Still the official chip of the NFL."

"Coach" brings in the first of two guest appearances by Eagles tight end Zach Ertz, who needs advice from a coach, but bypasses Kelly to "listen" to the bag of Doritos.

"Dreaming" opens with the voiceover saying, "Forget Tostitos. Chip Kelly is the real official chip of the NFL." That causes Kelly to pump his fist in victory . . . which all turns out to be a dream. "Back to reality," the voice booms, waking up Kelly. "Tostitos is the official chip of the NFL."

By the time we reach "Jingle," Kelly finds himself being disrespected in a song: "Chip, you are just so much fun/Not you, Chip Kelly, the other one/they look so good and the taste so swell/The official chip of the NFL."

Kelly is told to "Get lost" in "Frame" when he tries to hog Tostitos' spotlight. Ertz returns in "Punt," when he kicks and scatters a bag of Toritos at Kelly's request. Ultimately, Kelly bring in "Dom," a big muscle guy identified as "Philadelphia Eagles Security," who "persuades" the voiceover guy to claim, "Hey, Chip Kelly is the official chip," but reverts back to the original tagline when Dom leaves.

According to the brand's spokesperson, "This year, Tostitos went chip to Chip with a very salty Philadelphia Eagles head coach Chip Kelly, and the beloved snack brand took over the crown of 'official chip of the NFL.'"

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