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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

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1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov142014

Clayton 'Cy Young' Kershaw Also Becomes Most Valuable Pitchman For Marketers

By Barry Janoff

November 14, 2014: Three-time Cy Young Award winner and 2014 National League MVP Clayton Kershaw has added another accolade to his resume: He is now a member of Subway's Famous Fans.

Kershaw signed the deal to coincide with his becoming the first National League pitcher since Bob Gibson in 1968 to win the Cy Young and MVP in the same season.

(Justin Veralnder of the Detroit Tigers did it in the American League in 2011.)

Kershaw earns about $2-$3 million in national endorsements, according to industry analysts, including Muscle Milk, Under Armour (shoes) and the Wilson A2000 CK22 GM glove named for him. The say he could easily double that during the off-season

The Los Angeles Dodgers pitcher joins American League MVP Mike Trout of the Los Angeles Angels of Anaheim as a member of the Subway Famous Fans endorsement team. Financial details were not disclosed.

"Two MVPs are better than one. Welcome Clayton Kershaw to the Subway Famous Fan lineup, joining fellow MVP Mike Trout!" Subway posted on its Facebook page.

According to Subway, Kershaw's favorite sandwich is a Turkey and Swiss on whole wheat with lettuce, pickles, jalapeños, vinegar and mustard.

Kershaw and Trout appeared together in a print ad that ran today (Nov. 14) in USA Today. Additional marketing, including TV and social media, is expected to follow.

Kershaw also is the catalyst behind Kershaw’s Challenge, an organization whose goal is to "provide a better quality of life and give opportunities to vulnerable, underprivileged children, from the skyscraping cities of Los Angeles & Dallas, to the dirt roads of Zambia."

Kershaw's Challenge has created an MVP 2014 T-shirt to honor the pitcher, with proceeds going to the cause. (Details here.)

This year, Kershaw's Challenge has partnered with four non-profits who "share a passion and vision to make life-changing impacts. CURE International, Lusaka, Zambia; Arise Africa, Lusaka, Zambia; Dream Center, Los Angeles; Mercy Street, Dallas, based in Kershaw's home town.

Muscle Milk posted this congratulatory message on its Twitter page: "239 Strikeouts 1 No-Hitter 1.77 ERA Cy Young Award MVP .@ClaytonKersh22 is having the best week ever. #MVP"

And from Under Armour, "Congrats to @ClaytonKersh22 for his third NL Cy Young Award! A spectacular season by a spectacular athlete."

Added Wilson, "Easy as 1,2,3 . . . Congrats to @ClaytonKersh22 on his 3rd Cy Young in 4 years! #KsForDays #TeamWilson."

"An individual player is part of a greater whole — a player is part of a team," Kershaw, who also won the Cy Young in 2011 and 2013, said in a statement. "So any recognition of a single player is really just a reflection of the bigger picture. I'm really humbled to receive the award for Most Valuable Player in the National League.

"I never imagined getting to receive this honor. To my teammates and coaches, this is a shared honor. I'm thankful to share seasons with gifted guys I respect. To the Dodgers organization and fans — playing baseball in Los Angeles is a privilege and I'm proud to represent you. Thanks for making the 2014 baseball season one I will remember for the rest of my life."

In addition to Trout (Spicy Italian), the roster of Subway Famous Fans (and their favorite sandwiches) includes Robert Griffin III (Turkey Breast), Russell Westbrook (Chicken & Bacon Ranch Melt), Pelé (Tuna), Torah Bright (Turkey Breast), Apolo Ohno (Turkey Breast), Nastia Liukin (Turkey Breast), Michael Phelps (Turkey Breast, Oven-Roasted Chicken), Carl Edwards (Sweet Onion Chicken Teriyaki), Ryan Howard (Roost Beef) and Eric LeGrand (Black Forest Ham).

On Nov. 18, Kershaw signed a deal with OneHope Wine to produce a "Clayton Kershaw Signature Series varietal." Proceeds of sales go to support the Los Angeles chapter of Kershaw's Challenge. "Clayton and Ellen Kershaw feel a deep connection to Los Angeles, so every bottle of Clayton Kershaw's Signature Series will help a family there get back onto their feet," Melissa Lake, executive director for the OneHope Foundation, said in a statement.

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