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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in NBA (1)

Thursday
Apr042013

On Madison Avenue, Kevin Durant Is The Peyton Manning Of Basketball Marketing

By Barry Janoff

April 3, 2013: Kevin Durant is a bona fide NBA All-Star, scoring champion and, now, perhaps the most marketed player in the league, challenging the likes of LeBron James, Kobe Bryant, Derrick Rose and Dwyane Wade.

Among others, the 6'9 forward for the Oklahoma City Thunder, currently stars in a Gatorade commercial with Dwyane Wade of the Miami Heat, a commercial for Degree for Men (which he touted last week via a faux commercial on Jimmy Kimmel Live), marketing to support his signature Nike line, a campaign with former teammate James Harden for BBVA Compass and TV spots for Sprint with a supporting social media element in which people can spend time with KD at a home and a road game and win a bounty of swag (shoes, jersey, basketball) all signed by the player.

Now add to that a spot for Skullcandy headphones. Breaking this week, the commercial supports Crusher, a high tech, surround sound product that comes with the challenge, "You have to feel it to believe it."

Durant also can be seen in promo spots for the NBA's BIG campaign and has deals with 2K Sports and Panini trading cards.

Manning is often chided, albeit mostly in good nature, for his abundance of marketing deals, in particular during football season when the TV spots can seemingly air in rapid-fire succession. The Denver Broncos quarterback earns about $15 million annually in endorsements, the most among all NFL players.

Durant earns about $12-$14 million in endorsements, according to industry analysts.

The Skullcandy spot has no shots of Durant on the basketball court or even holding a basketball. Instead, he is wearing the Crusher, which flows out tunes from rapper Wale, who also appears in the ad.

The 30-second spot opens with Durant holding the headphones, with the only sound being a solid bass beat. When he puts the Crusher on, music can't be heard but Durant's face can be seen rippling, his body moving and the air around him churning as if a jet engine was passing through, all due to the beats being played.

From Durant's perspective, the music generates colors, images and intense emotions. "Whoa," ultimately says, handing off his Crushers to Wale. "You gotta try these."

Text offers, "Crusher. Warning! Bass you can feel." (See the full spot here.)

Durant's Gatorade commercial, "Fixation," sees him in a game going in for a game-winning dunk, only to get blocked by D-Wade. Turns out it was a bad dream, but one that drives Durant to hit the weight room and gym to up his intensity. The next scene finds him dunking on Wade, which then turns out to be bad dream.

In a current commercial for Sprint, "Pajamas," a man who watches too much NBA TV wakes up one morning to find himself morphed into 6' 9" Kevin Durant of the Oklahoma City Thunder. The man''s son is amazed, but his wife is inspired to find "some things for Daddy to do," which turn out to be using his long arms to change a light bulb and clean leaves out of the garage gutter without standing on a ladder.

Now Sprint is using social media destinations to bring that ad to life by helping consumers not only meet KD but, like the man in the TV spot, become a faux Kevin Durant.

Sprint, which is the official wireless partner of the NBA, is directing people to Instagram, Twitter and their computers ad mobile devices, where a promotion is dangling as its top prize the "NBA experience of a lifetime."

That would include being Durant’s guest at a game in Oklahoma City (includes game tickets, hotel, travel arrangements and spending money); taking a road trip to Los Angeles to see Durant play (includes game tickets, hotel, travel arrangements and spending money); having Durant select "a stylish new outfit" for the participant; getting a therapeutic Sports Recovery Massage, as Durant does after practice or a game; and scoring an official KD signature backpack, which contains headphones, a pair of Durant's sneakers, a jersey and a basketball, all signed by Durant. (Full details here.)

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