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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Feb162018

Kevin Hart Kickstarts Mountain Dew With 360-Degree NBA ‘Courtside’ Campaign

By Barry Janoff

February 16, 2018: Mountain Dew is using the NBA All-Star Weekend in Los Angeles to jumpstart a marketing effort for its Mountain Dew Kickstart, signing actor/comedian and NBA uber-fan Kevin Hart as brand ambassador.

Hart will take the lead in humorous “360-degree marketing campaign” throughout 2018 to include TV, digital, social media and experiential, as well as “integration with Kevin's latest comedy tour,” titled ‘Irresponsible.”

Mountain Dew unveiled the first spot in its Kickstart-Kevin Hart effort under the umbrella theme, ”Courtside Do's and Don'ts with Kevin Hart," with Hart proclaiming, “Don’t Bring Signs Courtside.”

This leg of the campaign ties in with a Mountain Dew activation starting at NBA All-Star 2018 with Hart undertaking a “nationwide search for a new CourtSidekick, giving fans the chance to score ultimate access to the most coveted seats in sports: Courtside at the NBA Playoffs.”

"I'm literally the biggest NBA fan you will ever meet,” Hart said in a statement.

“In fact, you could say I'm the king of watching basketball – but I'm still looking for my CourtSidekick.”

According to Chauncey Hamlett, senior director-marketing for Mountain Dew, “Kevin embodies the bold attitude, energy and spirit of Mountain Dew Kickstart, so he was a natural choice to be the face of the brand.

“We're excited to be partnering with him, and can't wait to give a lucky Dew fan the chance to be his CourtSidekick during the NBA Playoffs this year."

During NBA All-Star Weekend, Mountain Dew, an official league partner, will be title sponsor for the Mountain Dew Kickstart Rising Stars, which sees young players from the U.S. who entered the league during 2016-17 or 2017-18 versus a team of young international players who entered the NBA during the past two seasons (TNT 9 PM ET).

Mountain Dew will also have a Kickstart  “Closer Than Courtside” Courtside Studios pop-up experience (Pico & Figueroa) featuring Hart as well as music, interactive events and visits from current and legendary NBA players.

For the CourtSidekick activation, Mountain Dew said that now through March 19, people “can enter the #CourtSidekickContest by creating a social post showing Kevin and Mountain Dew Kickstart why they're the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook.” (Details here.)

According to the PepsiCo brand, Hart and Dew judges will review all entries and narrow the field to the top five finalists. People will then have a chance to vote to select the winner, scheduled to be unveiled April 5.

As for Hart, he is all in. ”I’m happy to be partnering with Mountain Dew Kickstart to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level."

NBA, Marketers Plan To Shine For NBA All-Star Game

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