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• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb162018

Kevin Hart Kickstarts Mountain Dew With 360-Degree NBA ‘Courtside’ Campaign

By Barry Janoff

February 16, 2018: Mountain Dew is using the NBA All-Star Weekend in Los Angeles to jumpstart a marketing effort for its Mountain Dew Kickstart, signing actor/comedian and NBA uber-fan Kevin Hart as brand ambassador.

Hart will take the lead in humorous “360-degree marketing campaign” throughout 2018 to include TV, digital, social media and experiential, as well as “integration with Kevin's latest comedy tour,” titled ‘Irresponsible.”

Mountain Dew unveiled the first spot in its Kickstart-Kevin Hart effort under the umbrella theme, ”Courtside Do's and Don'ts with Kevin Hart," with Hart proclaiming, “Don’t Bring Signs Courtside.”

This leg of the campaign ties in with a Mountain Dew activation starting at NBA All-Star 2018 with Hart undertaking a “nationwide search for a new CourtSidekick, giving fans the chance to score ultimate access to the most coveted seats in sports: Courtside at the NBA Playoffs.”

"I'm literally the biggest NBA fan you will ever meet,” Hart said in a statement.

“In fact, you could say I'm the king of watching basketball – but I'm still looking for my CourtSidekick.”

According to Chauncey Hamlett, senior director-marketing for Mountain Dew, “Kevin embodies the bold attitude, energy and spirit of Mountain Dew Kickstart, so he was a natural choice to be the face of the brand.

“We're excited to be partnering with him, and can't wait to give a lucky Dew fan the chance to be his CourtSidekick during the NBA Playoffs this year."

During NBA All-Star Weekend, Mountain Dew, an official league partner, will be title sponsor for the Mountain Dew Kickstart Rising Stars, which sees young players from the U.S. who entered the league during 2016-17 or 2017-18 versus a team of young international players who entered the NBA during the past two seasons (TNT 9 PM ET).

Mountain Dew will also have a Kickstart  “Closer Than Courtside” Courtside Studios pop-up experience (Pico & Figueroa) featuring Hart as well as music, interactive events and visits from current and legendary NBA players.

For the CourtSidekick activation, Mountain Dew said that now through March 19, people “can enter the #CourtSidekickContest by creating a social post showing Kevin and Mountain Dew Kickstart why they're the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook.” (Details here.)

According to the PepsiCo brand, Hart and Dew judges will review all entries and narrow the field to the top five finalists. People will then have a chance to vote to select the winner, scheduled to be unveiled April 5.

As for Hart, he is all in. ”I’m happy to be partnering with Mountain Dew Kickstart to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level."

NBA, Marketers Plan To Shine For NBA All-Star Game

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