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NEWS REAL

• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

POLL POSITION
What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb162018

Kevin Hart Kickstarts Mountain Dew With 360-Degree NBA ‘Courtside’ Campaign

By Barry Janoff

February 16, 2018: Mountain Dew is using the NBA All-Star Weekend in Los Angeles to jumpstart a marketing effort for its Mountain Dew Kickstart, signing actor/comedian and NBA uber-fan Kevin Hart as brand ambassador.

Hart will take the lead in humorous “360-degree marketing campaign” throughout 2018 to include TV, digital, social media and experiential, as well as “integration with Kevin's latest comedy tour,” titled ‘Irresponsible.”

Mountain Dew unveiled the first spot in its Kickstart-Kevin Hart effort under the umbrella theme, ”Courtside Do's and Don'ts with Kevin Hart," with Hart proclaiming, “Don’t Bring Signs Courtside.”

This leg of the campaign ties in with a Mountain Dew activation starting at NBA All-Star 2018 with Hart undertaking a “nationwide search for a new CourtSidekick, giving fans the chance to score ultimate access to the most coveted seats in sports: Courtside at the NBA Playoffs.”

"I'm literally the biggest NBA fan you will ever meet,” Hart said in a statement.

“In fact, you could say I'm the king of watching basketball – but I'm still looking for my CourtSidekick.”

According to Chauncey Hamlett, senior director-marketing for Mountain Dew, “Kevin embodies the bold attitude, energy and spirit of Mountain Dew Kickstart, so he was a natural choice to be the face of the brand.

“We're excited to be partnering with him, and can't wait to give a lucky Dew fan the chance to be his CourtSidekick during the NBA Playoffs this year."

During NBA All-Star Weekend, Mountain Dew, an official league partner, will be title sponsor for the Mountain Dew Kickstart Rising Stars, which sees young players from the U.S. who entered the league during 2016-17 or 2017-18 versus a team of young international players who entered the NBA during the past two seasons (TNT 9 PM ET).

Mountain Dew will also have a Kickstart  “Closer Than Courtside” Courtside Studios pop-up experience (Pico & Figueroa) featuring Hart as well as music, interactive events and visits from current and legendary NBA players.

For the CourtSidekick activation, Mountain Dew said that now through March 19, people “can enter the #CourtSidekickContest by creating a social post showing Kevin and Mountain Dew Kickstart why they're the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook.” (Details here.)

According to the PepsiCo brand, Hart and Dew judges will review all entries and narrow the field to the top five finalists. People will then have a chance to vote to select the winner, scheduled to be unveiled April 5.

As for Hart, he is all in. ”I’m happy to be partnering with Mountain Dew Kickstart to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level."

NBA, Marketers Plan To Shine For NBA All-Star Game

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