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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan052017

Starring For Nike: Kevin Hart As 'The Man Who Kept Running' Wearing An Apple Watch

By Barry Janoff

Originally Published in MediaPost

January 5, 2017: Has actor/comedian Kevin Hart been missing in action?

According to Nike, he has been gone since October, when he got an Apple Watch Nike+ and took off for parts unknown to fulfill his destiny as "The Man Who Kept Running."

The new multi-media campaign with Hart, is the follow-up to Nike’s "Time is Precious" effort last month, which raised the question, "Are We Running?" or watching TV, taking selfies, fixating on celebrities or spending time on the Internet giving or reading opinions

"The Man Who Kept Running" transforms Hart from a well-groomed Hollywood star to a bearded desert nomad, much like Tom Hank’s Forest Gump during the time when he was obsessed with running.

In the intro spot, Hart puts on his multi-function Apple Watch Nike+ and proclaims, "Running just became a lot easier."

According to the spot, "The next day he vanished. Months, later, a film crew found him in the desert 700 miles from home."

In documentary-type style, we then follow Hart’s progress from film star to a guy who lives off the land and converses with the animals, relying on his Apple Watch Nike+ to survive.

"I’ve been living out here for months, but my spirit has been out here forever," Hart says in the lead spot. "See, running used to be hard for me, but then things changed when I woke up and started to hear this little voice in my head. asking me the same question, "Are we running today?" I started to answer that question: "YES!!"

Using his multi-functional Apple Watch Nike+, Hart fends off numerous obstacles — including heat, lack of directions and loneliness — to keep running.

On Day 75 ("Perfect Temperature") he talks about survival methods, such as cutting open a cactus to drink the water inside.  And, looking at his watch, he finds the best time to run. "It’s 120 degrees now," he says, "but at 4:30 it will be 119. That’s when I strike."

Day 86 ("Fist Bump") sees Hart checking his watch for his on-going running totals and communicating with another runner. "My guy Mo just put in four miles," he says, looking at his watch and seeing a message from his friend accompanied by a fist-bump emoji. "I see you Mo. You know what I say back to you: Fist bump. Fist bump."

Then, overcome by a momentary loss of his Los Angeles life, he says, "Hollywood! I gave you a fist bump, too."

On Day 95 ("Wisdom"), the Siri-voiced watch sends a lost Hart in the right direction. "If you listen close enough you can hear the rocks speaking," he says, mishearing the origin of the voice. "These rocks are full of wisdom. I got my rocks full of wisdom, and my Apple Watch Nike+ full of GPS wisdom. I also have my wisdom teeth."

Day 97 ("Halfway Point"), he puts the GPS function to the test. "What if I head north. Then northeast. Then northeast with a little bit of south.” At which point, the watch says to him, "Halfway point," which encourages Hart to head west.

On Day 98 ("Competition"), he reveals his motivation to run. "To find Kevin Hart, I had to leave Kevin Hart. It’s not a competition with others. That’s not what it’s about. It’s a competition with me."

"These rocks are full of wisdom. I got my rocks full of wisdom, and my Apple Watch Nike+ full of GPS wisdom. I also have my wisdom teeth."

On Day 99 he sits on a rock and talks about his New Year’s Resolutions: "Working on my beard, motivate and inspire others, run every day, bigger calf muscles."  His watch then chimes, reminding him to get up and run.

Lead agency is Wieden + Kennedy Portland Ore.

Apparently, Hart enjoys his time away from Hollywood as he appeared in "The Road Trip" spot with David Beckham for H&M this past September.

The Apple Watch Nike+ is a companion piece to the Apple Watch Series 2 with similar functions but added features as a the Nike+ Run Club app, perforated sport band, custom watch faces and special Siri commands that each wearer can customize.

Nike: If You're Chased By Zombies, RUN!!

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