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NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications w the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Tip-Off Time To Rise See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Thursday
Jan052017

Starring For Nike: Kevin Hart As 'The Man Who Kept Running' Wearing An Apple Watch

By Barry Janoff

Originally Published in MediaPost

January 5, 2017: Has actor/comedian Kevin Hart been missing in action?

According to Nike, he has been gone since October, when he got an Apple Watch Nike+ and took off for parts unknown to fulfill his destiny as "The Man Who Kept Running."

The new multi-media campaign with Hart, is the follow-up to Nike’s "Time is Precious" effort last month, which raised the question, "Are We Running?" or watching TV, taking selfies, fixating on celebrities or spending time on the Internet giving or reading opinions

"The Man Who Kept Running" transforms Hart from a well-groomed Hollywood star to a bearded desert nomad, much like Tom Hank’s Forest Gump during the time when he was obsessed with running.

In the intro spot, Hart puts on his multi-function Apple Watch Nike+ and proclaims, "Running just became a lot easier."

According to the spot, "The next day he vanished. Months, later, a film crew found him in the desert 700 miles from home."

In documentary-type style, we then follow Hart’s progress from film star to a guy who lives off the land and converses with the animals, relying on his Apple Watch Nike+ to survive.

"I’ve been living out here for months, but my spirit has been out here forever," Hart says in the lead spot. "See, running used to be hard for me, but then things changed when I woke up and started to hear this little voice in my head. asking me the same question, "Are we running today?" I started to answer that question: "YES!!"

Using his multi-functional Apple Watch Nike+, Hart fends off numerous obstacles — including heat, lack of directions and loneliness — to keep running.

On Day 75 ("Perfect Temperature") he talks about survival methods, such as cutting open a cactus to drink the water inside.  And, looking at his watch, he finds the best time to run. "It’s 120 degrees now," he says, "but at 4:30 it will be 119. That’s when I strike."

Day 86 ("Fist Bump") sees Hart checking his watch for his on-going running totals and communicating with another runner. "My guy Mo just put in four miles," he says, looking at his watch and seeing a message from his friend accompanied by a fist-bump emoji. "I see you Mo. You know what I say back to you: Fist bump. Fist bump."

Then, overcome by a momentary loss of his Los Angeles life, he says, "Hollywood! I gave you a fist bump, too."

On Day 95 ("Wisdom"), the Siri-voiced watch sends a lost Hart in the right direction. "If you listen close enough you can hear the rocks speaking," he says, mishearing the origin of the voice. "These rocks are full of wisdom. I got my rocks full of wisdom, and my Apple Watch Nike+ full of GPS wisdom. I also have my wisdom teeth."

Day 97 ("Halfway Point"), he puts the GPS function to the test. "What if I head north. Then northeast. Then northeast with a little bit of south.” At which point, the watch says to him, "Halfway point," which encourages Hart to head west.

On Day 98 ("Competition"), he reveals his motivation to run. "To find Kevin Hart, I had to leave Kevin Hart. It’s not a competition with others. That’s not what it’s about. It’s a competition with me."

"These rocks are full of wisdom. I got my rocks full of wisdom, and my Apple Watch Nike+ full of GPS wisdom. I also have my wisdom teeth."

On Day 99 he sits on a rock and talks about his New Year’s Resolutions: "Working on my beard, motivate and inspire others, run every day, bigger calf muscles."  His watch then chimes, reminding him to get up and run.

Lead agency is Wieden + Kennedy Portland Ore.

Apparently, Hart enjoys his time away from Hollywood as he appeared in "The Road Trip" spot with David Beckham for H&M this past September.

The Apple Watch Nike+ is a companion piece to the Apple Watch Series 2 with similar functions but added features as a the Nike+ Run Club app, perforated sport band, custom watch faces and special Siri commands that each wearer can customize.

Nike: If You're Chased By Zombies, RUN!!

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