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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr192010

KFC Plucks $13.5M Naming Rights Deal To New Louisville Arena

The KFC Yum! Center is scheduled to open in Louisville this fall.April 19, 2010: Yum! Brands, which oversees such food brands as KFC, Taco Bell and Pizza Hut, said it has secured the naming rights for the new arena scheduled to open in downtown Louisville, Ky., this fall.

The $13.5 million, ten-year agreement is between Yum! Brands and Team Services, a naming rights agency that was retained by the Louisville Arena Authority. The deal includes a "right of first negotiation to extend the agreement for five years beyond the ten-year agreement if both parties agree in the eighth year," according to Yum! Brands.

The KFC Yum! Center will be home to the University of Louisville men's and women's basketball and will play host a variety of top concerts and family events, per LAA. Already committed to the venue is the 2012 NCAA Women’s  Volleyball Championship, to be held Dec. 13-15, 2012.

Other KFC Yum! Center partners include Coca-Cola, Norton Healthcare and McDonald's Restaurants of Kentuckian Co-op.

Yum! Brands, headquartered in Louisville, will have "prominent exterior signage positions, including overlooking the Ohio River, as well as a position on the arena roof," according to Yum! Brands. Within the 721,000 square-foot arena there will be seven different restaurant concession areas where consumers can purchase KFC, Taco Bell and Pizza Hut products, which will vary depending on the event being held at the Center. Yum! Brands also gets other perks, including a double center court suite, digital messaging rights, an interior signage package and premium hospitality options.

“Yum! Brands is extremely proud that Louisville’s newest and most spectacular venue will be named the KFC Yum! Center,” David Novak, chairman and CEO of Yum! Brands, said in a statement, “As the world’s largest restaurant company based in Louisville, with 1,400 local employees, we have always been committed to investing in our own hometown . . . The KFC Yum! Center is another great way for us to give back to the community and make it a great place for our employees and their families."

According to Jim Host, chairman of the Louisville Arena Authority, We are absolutely thrilled to unveil our new arena name, KFC Yum! Center. We have been patient throughout this process, knowing the excitement was building for this particular day when we could announce which company would capitalize on this marquee naming rights partnership.”

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