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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct222012

Kia Drives Significant Exposure Via Signature Deal With MSG, Knicks, Rangers

By Barry Janoff

October 22, 2012: Madison Square Garden has signed a new deal with Kia Motors America making the automaker a "signature partner" of MSG and the official vehicle of MSG's divisions, including the NBA's New York Knicks and the NHL's New York Rangers.
 
Terms of the alliance were not disclosed. Kia also is the official car of the NBA and WNBA, among other sports-related deals.

MSG signature and marquee partners also include JPMorgan Chase, Anheuser-Busch, Coca-Cola and Delta Air Lines.

Under terms of the new pact, Kia will be the official vehicle of Madison Square Garden, the Theater at Madison Square Garden, the Knicks, Rangers and the WNBA Liberty; college basketball and tennis; and the Concert Series at The Garden.

Kia will have a heightened presence at all Friday night Knicks and Rangers games as the presenting partner. The Knicks open their 2012-13 home season with a Friday night game against the defending NBA champion Miami Heat on Nov. 2.

The Rangers remain in limbo as a result of the contract situation and lockout between the NHL and the NHL Players Assn.

Kia’s official vehicle designation will also include significant branding exposure for all associated sports events and the Concert Series, such as digital and static signage, features on GardenVision, the center-hung scoreboard; and on-court and on-ice branding and promotional contests.

In addition, the partnership now includes an expanded presence for Kia on MSG’s regional sports networks, MSG and MSG+, and integration on The Garden, Knicks, Rangers and Liberty Web sites. A rotating lineup of Kia vehicles will be displayed year-round with a custom-built display space in the lobby entrance to the Arena.

Madison Square Garden is in the midst of a $1 billion renovation.
 
“We have had a longstanding relationship with Kia Motors and are excited to take our partnership to the next level, making them a Signature Partner with an integrated presence across our sports, media and entertainment properties in New York,” Hank Ratner, president and CEO for The Madison Square Garden Co., said in a statement. “We are currently undergoing a top-to-bottom transformation that will make 'the World’s Most Famous Arena' the world’s most spectacular arena, and we are proud that Kia will be a part of it."

According to Michael Sprague, evp-marketing & communications for Kia Motors America. "Kia is one of the fastest growing automotive brands in the U.S. and with our marketing strategy focusing on several key pillars – including sports, music and pop culture – forming a Signature Partnership with the legendary Madison Square Garden Company will further our efforts to connect and engage with passionate fans of sports and live music."

In addition to sports, upcoming events at Madison Square Garden include Madonna, the Who, Aerosmith, Muse and Justin Bieber.

"As our signature partner, Kia will have a unique and innovative promotional platform, as well as a dedicated partner to help them reach new customers and continue as one of the fastest growing automotive brands in the U.S.," said Ratner.

Kia Strategy Drives Sports Marketing
 
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