Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Finals 2017 Schedule

Cleveland Cavaliers vs. Golden State Warriors
Game 1: Thursday June  1 Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Cleveland 9 PM ET ABC
Game 5 * Monday June 12 Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Cleveland 9 PM ABC
Game 7 * Sunday June 18 Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NHL 2017 Stanley Cup Finals

Nashville Predadors vs. Pittsburgh Penguins
Game 1: Monday May 29 Nashville at Pittsburgh NBC 8 PM ET
Game 2: Wednesday May 31 Nashville at Pittsburgh NBCSN 8 PM ET
Game 3:  Saturday June 3 Pittsburgh at Nashville NBCSN 8 PM ET
Game 4: Monday June 5 Pittsburgh at Nashville NBC 8 PM ET
Game 5* Thursday June 8 Nashville at Pittsburgh NBC 8 PM ET
Game 6* Sunday June 11 Pittsburgh at Nashville NBC 8 PM ET
Game 7* Wednesday June 14 Nashville at Pittsburgh NBC 8 PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Oct222012

Kia Drives Significant Exposure Via Signature Deal With MSG, Knicks, Rangers

By Barry Janoff

October 22, 2012: Madison Square Garden has signed a new deal with Kia Motors America making the automaker a "signature partner" of MSG and the official vehicle of MSG's divisions, including the NBA's New York Knicks and the NHL's New York Rangers.
 
Terms of the alliance were not disclosed. Kia also is the official car of the NBA and WNBA, among other sports-related deals.

MSG signature and marquee partners also include JPMorgan Chase, Anheuser-Busch, Coca-Cola and Delta Air Lines.

Under terms of the new pact, Kia will be the official vehicle of Madison Square Garden, the Theater at Madison Square Garden, the Knicks, Rangers and the WNBA Liberty; college basketball and tennis; and the Concert Series at The Garden.

Kia will have a heightened presence at all Friday night Knicks and Rangers games as the presenting partner. The Knicks open their 2012-13 home season with a Friday night game against the defending NBA champion Miami Heat on Nov. 2.

The Rangers remain in limbo as a result of the contract situation and lockout between the NHL and the NHL Players Assn.

Kia’s official vehicle designation will also include significant branding exposure for all associated sports events and the Concert Series, such as digital and static signage, features on GardenVision, the center-hung scoreboard; and on-court and on-ice branding and promotional contests.

In addition, the partnership now includes an expanded presence for Kia on MSG’s regional sports networks, MSG and MSG+, and integration on The Garden, Knicks, Rangers and Liberty Web sites. A rotating lineup of Kia vehicles will be displayed year-round with a custom-built display space in the lobby entrance to the Arena.

Madison Square Garden is in the midst of a $1 billion renovation.
 
“We have had a longstanding relationship with Kia Motors and are excited to take our partnership to the next level, making them a Signature Partner with an integrated presence across our sports, media and entertainment properties in New York,” Hank Ratner, president and CEO for The Madison Square Garden Co., said in a statement. “We are currently undergoing a top-to-bottom transformation that will make 'the World’s Most Famous Arena' the world’s most spectacular arena, and we are proud that Kia will be a part of it."

According to Michael Sprague, evp-marketing & communications for Kia Motors America. "Kia is one of the fastest growing automotive brands in the U.S. and with our marketing strategy focusing on several key pillars – including sports, music and pop culture – forming a Signature Partnership with the legendary Madison Square Garden Company will further our efforts to connect and engage with passionate fans of sports and live music."

In addition to sports, upcoming events at Madison Square Garden include Madonna, the Who, Aerosmith, Muse and Justin Bieber.

"As our signature partner, Kia will have a unique and innovative promotional platform, as well as a dedicated partner to help them reach new customers and continue as one of the fastest growing automotive brands in the U.S.," said Ratner.

Kia Strategy Drives Sports Marketing
 
Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>