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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct222012

Kia Drives Significant Exposure Via Signature Deal With MSG, Knicks, Rangers

By Barry Janoff

October 22, 2012: Madison Square Garden has signed a new deal with Kia Motors America making the automaker a "signature partner" of MSG and the official vehicle of MSG's divisions, including the NBA's New York Knicks and the NHL's New York Rangers.
 
Terms of the alliance were not disclosed. Kia also is the official car of the NBA and WNBA, among other sports-related deals.

MSG signature and marquee partners also include JPMorgan Chase, Anheuser-Busch, Coca-Cola and Delta Air Lines.

Under terms of the new pact, Kia will be the official vehicle of Madison Square Garden, the Theater at Madison Square Garden, the Knicks, Rangers and the WNBA Liberty; college basketball and tennis; and the Concert Series at The Garden.

Kia will have a heightened presence at all Friday night Knicks and Rangers games as the presenting partner. The Knicks open their 2012-13 home season with a Friday night game against the defending NBA champion Miami Heat on Nov. 2.

The Rangers remain in limbo as a result of the contract situation and lockout between the NHL and the NHL Players Assn.

Kia’s official vehicle designation will also include significant branding exposure for all associated sports events and the Concert Series, such as digital and static signage, features on GardenVision, the center-hung scoreboard; and on-court and on-ice branding and promotional contests.

In addition, the partnership now includes an expanded presence for Kia on MSG’s regional sports networks, MSG and MSG+, and integration on The Garden, Knicks, Rangers and Liberty Web sites. A rotating lineup of Kia vehicles will be displayed year-round with a custom-built display space in the lobby entrance to the Arena.

Madison Square Garden is in the midst of a $1 billion renovation.
 
“We have had a longstanding relationship with Kia Motors and are excited to take our partnership to the next level, making them a Signature Partner with an integrated presence across our sports, media and entertainment properties in New York,” Hank Ratner, president and CEO for The Madison Square Garden Co., said in a statement. “We are currently undergoing a top-to-bottom transformation that will make 'the World’s Most Famous Arena' the world’s most spectacular arena, and we are proud that Kia will be a part of it."

According to Michael Sprague, evp-marketing & communications for Kia Motors America. "Kia is one of the fastest growing automotive brands in the U.S. and with our marketing strategy focusing on several key pillars – including sports, music and pop culture – forming a Signature Partnership with the legendary Madison Square Garden Company will further our efforts to connect and engage with passionate fans of sports and live music."

In addition to sports, upcoming events at Madison Square Garden include Madonna, the Who, Aerosmith, Muse and Justin Bieber.

"As our signature partner, Kia will have a unique and innovative promotional platform, as well as a dedicated partner to help them reach new customers and continue as one of the fastest growing automotive brands in the U.S.," said Ratner.

Kia Strategy Drives Sports Marketing
 
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