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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May252011

Kia Motors Drives Sports Marketing Strategy With MLS New York Red Bulls Deal

May 24, 2011: The New York Red Bulls and Kia Motors America have signed a deal making the automaker an official partner of the Major League Soccer team and their Red Bull Arena.

The alliance is part of Kia Motors strategy to expand its sports marketing partnerships worldwide "to raise awareness and consideration for the Kia brand."

Among other deals, Kia is the official automotive partner of the NBA, has a marketing alliance with the LPGA, has a grown presence in motor sports and has a presence in the NHL. The company also ran a pair of commercials during the broadcast of Super Bowl XLV this past February.

Financial terms were not disclosed.

Kia Motors joins a Red Bulls marketing roster that includes Panasonic, The Home Depot, Coors Light, Prudential, AT&T, Degree for Men and majority team owner Red Bull.

To kick off the partnership, Kia will be the presenting sponsor of the Red Bulls’ match on June 10 when the team hosts the New England Revolution at Red Bull Arena.

"We are excited to partner with the New York Red Bulls and expand our presence with the game of soccer,” Michael Tocci, director, Eastern Region, KMA, said in a statement. “Kia has partnerships with FIFA and CONMEBOL’s Copa America, and the Red Bulls and Red Bull Arena are the perfect partners for us to continue the growth of our brand by leveraging the most popular sport in the world right here in the United States.”

The partnership gives Kia intellectual property rights for the team, as well as Red Bull Arena and the Red Bulls Academy and Training Programs.

“We believe this venture demonstrates the accession of soccer in the United States and the New York Red Bulls’ positioning throughout the world.”

In marketing support, Kia will be prominently featured throughout Red Bull Arena in such venues as branding on player bench areas, in-stadium signage, presence at the arena’s fan Interactive Zone and hospitality. The automaker said it would also be involved in the Red Bulls’ Kicks for Kids program, which benefits various local charitable foundations.

“We are thrilled to enter this partnership with Kia Motors and welcome them into the Red Bull family,” Red Bulls managing director Erik Stover said in a statement. “We believe this venture demonstrates the accession of soccer in the United States and the New York Red Bulls’ positioning throughout the world.”

In 2010, KMA said ti recorded its best-ever U.S. sales and 16th consecutive year of market share growth.

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