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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
May252011

Kia Motors Drives Sports Marketing Strategy With MLS New York Red Bulls Deal

May 24, 2011: The New York Red Bulls and Kia Motors America have signed a deal making the automaker an official partner of the Major League Soccer team and their Red Bull Arena.

The alliance is part of Kia Motors strategy to expand its sports marketing partnerships worldwide "to raise awareness and consideration for the Kia brand."

Among other deals, Kia is the official automotive partner of the NBA, has a marketing alliance with the LPGA, has a grown presence in motor sports and has a presence in the NHL. The company also ran a pair of commercials during the broadcast of Super Bowl XLV this past February.

Financial terms were not disclosed.

Kia Motors joins a Red Bulls marketing roster that includes Panasonic, The Home Depot, Coors Light, Prudential, AT&T, Degree for Men and majority team owner Red Bull.

To kick off the partnership, Kia will be the presenting sponsor of the Red Bulls’ match on June 10 when the team hosts the New England Revolution at Red Bull Arena.

"We are excited to partner with the New York Red Bulls and expand our presence with the game of soccer,” Michael Tocci, director, Eastern Region, KMA, said in a statement. “Kia has partnerships with FIFA and CONMEBOL’s Copa America, and the Red Bulls and Red Bull Arena are the perfect partners for us to continue the growth of our brand by leveraging the most popular sport in the world right here in the United States.”

The partnership gives Kia intellectual property rights for the team, as well as Red Bull Arena and the Red Bulls Academy and Training Programs.

“We believe this venture demonstrates the accession of soccer in the United States and the New York Red Bulls’ positioning throughout the world.”

In marketing support, Kia will be prominently featured throughout Red Bull Arena in such venues as branding on player bench areas, in-stadium signage, presence at the arena’s fan Interactive Zone and hospitality. The automaker said it would also be involved in the Red Bulls’ Kicks for Kids program, which benefits various local charitable foundations.

“We are thrilled to enter this partnership with Kia Motors and welcome them into the Red Bull family,” Red Bulls managing director Erik Stover said in a statement. “We believe this venture demonstrates the accession of soccer in the United States and the New York Red Bulls’ positioning throughout the world.”

In 2010, KMA said ti recorded its best-ever U.S. sales and 16th consecutive year of market share growth.

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