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QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
May252011

Kia Motors Drives Sports Marketing Strategy With MLS New York Red Bulls Deal

May 24, 2011: The New York Red Bulls and Kia Motors America have signed a deal making the automaker an official partner of the Major League Soccer team and their Red Bull Arena.

The alliance is part of Kia Motors strategy to expand its sports marketing partnerships worldwide "to raise awareness and consideration for the Kia brand."

Among other deals, Kia is the official automotive partner of the NBA, has a marketing alliance with the LPGA, has a grown presence in motor sports and has a presence in the NHL. The company also ran a pair of commercials during the broadcast of Super Bowl XLV this past February.

Financial terms were not disclosed.

Kia Motors joins a Red Bulls marketing roster that includes Panasonic, The Home Depot, Coors Light, Prudential, AT&T, Degree for Men and majority team owner Red Bull.

To kick off the partnership, Kia will be the presenting sponsor of the Red Bulls’ match on June 10 when the team hosts the New England Revolution at Red Bull Arena.

"We are excited to partner with the New York Red Bulls and expand our presence with the game of soccer,” Michael Tocci, director, Eastern Region, KMA, said in a statement. “Kia has partnerships with FIFA and CONMEBOL’s Copa America, and the Red Bulls and Red Bull Arena are the perfect partners for us to continue the growth of our brand by leveraging the most popular sport in the world right here in the United States.”

The partnership gives Kia intellectual property rights for the team, as well as Red Bull Arena and the Red Bulls Academy and Training Programs.

“We believe this venture demonstrates the accession of soccer in the United States and the New York Red Bulls’ positioning throughout the world.”

In marketing support, Kia will be prominently featured throughout Red Bull Arena in such venues as branding on player bench areas, in-stadium signage, presence at the arena’s fan Interactive Zone and hospitality. The automaker said it would also be involved in the Red Bulls’ Kicks for Kids program, which benefits various local charitable foundations.

“We are thrilled to enter this partnership with Kia Motors and welcome them into the Red Bull family,” Red Bulls managing director Erik Stover said in a statement. “We believe this venture demonstrates the accession of soccer in the United States and the New York Red Bulls’ positioning throughout the world.”

In 2010, KMA said ti recorded its best-ever U.S. sales and 16th consecutive year of market share growth.

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