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FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).
• The NHL said that the Philadelphia Flyers would host the Pittsburgh Penguins in Lincoln Financial Field, home of the NFL's Philadelphia Eagles, on Feb. 23, 2019, as part of the outdoor 2019 Coors Light NHL Stadium Series.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan252011

Amid Traffic Jam Of Commercials, Kia Says Its Super Bowl Campaign Is 'Epic'

By Barry Janoff, Executive Editor

Kia's Super Bowl XLV out of this world spot will encompass time and space.January 25, 2011: Kia Motors America, which will be one of at least eight car-related companies advertising on Fox during Super Bowl XLV, has unveiled its creative plan as the automaker returns to the game for the second successive year.

Following its Super Bowl debut in 2010 Kia Motors said that its sophomore effort for Super Bowl XLV would include a fully integrated and interactive marketing campaign incorporating TV, digital, print, social media and in-dealership components to introduce the 2011 Optima midsize sedan.

Anchoring the campaign will be 60-second spot, “One Epic Ride,” that is scheduled to air during the first quarter of the game between the Green Bay Packers and the Pittsburgh Steelers on Feb. 6. According to Kia, the ad, from lead agency David&Goliath, shows how people "across space and time — from a police officer and an international villain to aliens and Poseidon, the king of the sea — will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel."

Kia said that the commercial "demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category."

Kia said it would extend the campaign by giving away up to five Optimas through its “One Epic Contest,” which challenges consumers to solve a series of puzzles using clues provided in pre-Super Bowl and game day advertisements and social media postings. Now through the Super Bowl, consumers can discover clues hidden within various media channels, including 15-second TV spots, print ads and social media postings, to answer a series of four questions. A fifth question will be revealed the moment “One Epic Ride” airs during the Super Bowl. (Full details here.)

"It was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima."

“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” Michael Sprague, vp-marketing and communications for KMA, said in a statement. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”

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