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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan252013

Kia Plans 'Hollywood' Premiere Before Breaking Sorento Spot On Super Bowl Stage

By Barry Janoff

January 25, 2013: Seeking to make the most of its Super Bowl XLVII marketing strategy, Kia Motors America will jump the gun on the big game by unveiling its one minute jewel commercial two days before the game.

The spot, "Space Babies," which supports the 2014 Sorento CUV, will hit more than 33,000 movie screens on Feb. 1, as well as on YouTube. A 15-second teaser will be seen in-theater on Jan. 25.

The commercial will then make its network debut on CBS during the fourth quarter of Super Bowl XLVII on Feb. 3.

Kia, now in its fourth consecutive Super Bowl, will also air a 30-second spot for its Forte Sedan in the third quarter. Lead agency is David & Goliath, Los Angeles.

Kia's cinema launch will be part of ScreenVision and National CineMedia's FirstLook.

“The NCM Cinema Network is the No. 1 network in the country on weekends, so the audiences flocking to our theaters on the Friday and Saturday before the big game will get to be the first to experience this fun commercial," Cliff Marks, president of sales and marketing for NCM Media Networks, Centennial, Colo., said in a statement. "Our 40-foot big screens certainly help to build brand buzz, and when smart advertisers like Kia use them in combination with TV, it can have a major impact on campaign ROI.”

According to NCM, the commercial that Kia ran during last year's Super Bowl, "Mr. Sandman: Drive the Dream" — which starred model Adrianna Lima, MMA icon Chuck Liddell and heavy metal group Mötley Crüe — also broke early in theaters nationwide and drove awareness of both the ad and the company.

Some 46% of people who saw the Kia ad during Super Bowl XLVI were able to recall it unaided, but that unaided recall figure rose to 70% among people who saw it both as part of NCM’s FirstLook in theaters and on NBC during the Super Bowl, per NCM.

"Space Babies" is part of Kia's umbrella campaign for Sorento, "It Has An Answer for Everything."

The spot reveals the existence of a distant planet, Babylandia, and follows infant boys, girls, dogs, pandas and others as they journey to Earth to join their new families. It turns out the fictitious tale is being told by a dad who has been asked by his young son where babies come from.

After listening to his father, the kid begins to offer an alternative theory passed as told by a friend, which, it turns out, is much closer to reality. Dad calls upon UVO’s voice-activated jukebox feature to quickly change the subject.

Another Sorento spot currently airing, "Tight Space," shows how a driver uses the power-folding side view mirrors and power lift gate to navigate his way into a tight parking spot.

"The Super Bowl is a high-profile platform that Kia has used very successfully the last three years to launch new vehicles and raise consumer awareness."

"As the marketing event of the year, the Super Bowl is a high-profile platform that Kia has used very successfully in each of the last three years to launch new vehicles and raise consumer awareness and perception for the brand," Michael Sprague, evp-marketing and communications for KMA, said in a statement. "Every day is an adventure in parenting, and 'Space Babies' is an entertaining look at life's challenges and the many ways the Sorento's long list of technologies and amenities can make getting through the day just a little bit easier."

Regarding the strategy of breaking the spot early in theaters, Sprague said that NCM’s new "Big Game Ad Showcase," a premium placement pod designed to give audiences a preview of Super Bowl commercials, will play a key role in driving awareness.

“Launching Kia’s Super Bowl commercial in NCM’s FirstLook for the second consecutive year builds on last year’s tremendous success, where we saw a noteworthy lift in purchase consideration and equally important, it created early buzz before more than 100 million people saw it during the big game," said Sprague.

Another current Kia marketing campaign stars Blake Griffin in a series of commercials in which he is able to time-travel in his Optima, with the aid of UVO’s voice-activated jukebox, to offer advice to younger versions of himself ("Practice your free throws." "Don't wear jean shorts.").

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