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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Jan252013

Kia Plans 'Hollywood' Premiere Before Breaking Sorento Spot On Super Bowl Stage

By Barry Janoff

January 25, 2013: Seeking to make the most of its Super Bowl XLVII marketing strategy, Kia Motors America will jump the gun on the big game by unveiling its one minute jewel commercial two days before the game.

The spot, "Space Babies," which supports the 2014 Sorento CUV, will hit more than 33,000 movie screens on Feb. 1, as well as on YouTube. A 15-second teaser will be seen in-theater on Jan. 25.

The commercial will then make its network debut on CBS during the fourth quarter of Super Bowl XLVII on Feb. 3.

Kia, now in its fourth consecutive Super Bowl, will also air a 30-second spot for its Forte Sedan in the third quarter. Lead agency is David & Goliath, Los Angeles.

Kia's cinema launch will be part of ScreenVision and National CineMedia's FirstLook.

“The NCM Cinema Network is the No. 1 network in the country on weekends, so the audiences flocking to our theaters on the Friday and Saturday before the big game will get to be the first to experience this fun commercial," Cliff Marks, president of sales and marketing for NCM Media Networks, Centennial, Colo., said in a statement. "Our 40-foot big screens certainly help to build brand buzz, and when smart advertisers like Kia use them in combination with TV, it can have a major impact on campaign ROI.”

According to NCM, the commercial that Kia ran during last year's Super Bowl, "Mr. Sandman: Drive the Dream" — which starred model Adrianna Lima, MMA icon Chuck Liddell and heavy metal group Mötley Crüe — also broke early in theaters nationwide and drove awareness of both the ad and the company.

Some 46% of people who saw the Kia ad during Super Bowl XLVI were able to recall it unaided, but that unaided recall figure rose to 70% among people who saw it both as part of NCM’s FirstLook in theaters and on NBC during the Super Bowl, per NCM.

"Space Babies" is part of Kia's umbrella campaign for Sorento, "It Has An Answer for Everything."

The spot reveals the existence of a distant planet, Babylandia, and follows infant boys, girls, dogs, pandas and others as they journey to Earth to join their new families. It turns out the fictitious tale is being told by a dad who has been asked by his young son where babies come from.

After listening to his father, the kid begins to offer an alternative theory passed as told by a friend, which, it turns out, is much closer to reality. Dad calls upon UVO’s voice-activated jukebox feature to quickly change the subject.

Another Sorento spot currently airing, "Tight Space," shows how a driver uses the power-folding side view mirrors and power lift gate to navigate his way into a tight parking spot.

"The Super Bowl is a high-profile platform that Kia has used very successfully the last three years to launch new vehicles and raise consumer awareness."

"As the marketing event of the year, the Super Bowl is a high-profile platform that Kia has used very successfully in each of the last three years to launch new vehicles and raise consumer awareness and perception for the brand," Michael Sprague, evp-marketing and communications for KMA, said in a statement. "Every day is an adventure in parenting, and 'Space Babies' is an entertaining look at life's challenges and the many ways the Sorento's long list of technologies and amenities can make getting through the day just a little bit easier."

Regarding the strategy of breaking the spot early in theaters, Sprague said that NCM’s new "Big Game Ad Showcase," a premium placement pod designed to give audiences a preview of Super Bowl commercials, will play a key role in driving awareness.

“Launching Kia’s Super Bowl commercial in NCM’s FirstLook for the second consecutive year builds on last year’s tremendous success, where we saw a noteworthy lift in purchase consideration and equally important, it created early buzz before more than 100 million people saw it during the big game," said Sprague.

Another current Kia marketing campaign stars Blake Griffin in a series of commercials in which he is able to time-travel in his Optima, with the aid of UVO’s voice-activated jukebox, to offer advice to younger versions of himself ("Practice your free throws." "Don't wear jean shorts.").

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