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KEEPING SCORE

NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

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2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun092014

Kia Motors Takes A Model Approach To FIFA World Cup FĂștbol With Adriana Lima

By Barry Janoff

June 9, 2014: When last seen by TV viewers in the U.S. during a major sports event, Brazilian model Adriana Lima was selling Kia's during the NFL's Super Bowl XLI (2012) in  "Drive the Dream."

Now, she takes a lead role in selling Kia cars during the FIFA World Cup.

Lima is prominent in Kia's new campaign, "For One Month, Let's All Be Fútbol Fans." In the multi-platform dual-language effort, she seeks to convert fans of American football, baseball, racing and other sports to soccer — or as she whispers in the TV leg of the campaign, "Fútbol."

Kia Motors, an official global partner of FIFA in conjunction with the Hyundai Kia Motor Group, unveils the effort this week in time for the start of the World Cup, which runs June 12-July 13 in Lima's home country. It includes TV, print, digital, radio, POP and social media destinations including Facebook, Twitter, Instagram, Vine, Google+ and Pinterest.

A dedicated Web site includes links to TV spots, information about the World Cup and other Kia-World Cup activations.

In addition, Kia is the presenting sponsor of pre-match shows on ABC and ESPN.

The campaign supports Kia's Sorento and Optima.

Hyundai last week unveiled its own World Cup campaign, "Because Football."

"The reaction to Adriana Lima's appearance in 'Drive the Dream' was overwhelming," Michael Sprague, evp-sales and marketing for Kia Motors America, said in a statement. "And with the World Cup being staged in her home country of Brazil and her love for the game it was a natural fit to partner again and add a bit of glamour and humor to our 'fútbol' campaign."

Kia has unveiled four TV spots, three of which star Lima. The fourth, "Driveway," is a generic spot talking about Kia Motors, soccer and other things about home and family.

In "Lesson," Lima drives onto a high school football field, where a practice is in progress. She steps out of her Kia Optima in a short, tight dress and immediately gets the attention of the players and coaches. Putting one of high-heeled feet on a soccer ball and striking a pose reminiscent of Mrs. Robinson in The Graduate, she says, "In my country, this is fútboll."

"Sports Bar" finds Lima driving up to a local sports bar in her Kia Sorento and sauntering in wearing an eye-catching dress. She then switches the local music to a Brazilian Samba and switches the TV channel from auto racing to the World Cup. "Fútbol," she whispers.

Lima's conversion of fans in not limited to American football. In "Man Cave," she redesigns a guy's sports-themed garage hideaway from baseball and football to fútbol, including changing the channel from baseball to the soccer competition.

Lead agency is David & Goliath.

According to Sprague, "Soccer's popularity in the U.S. is growing rapidly and as official automotive partner of the World Cup we have a unique platform to showcase two of Kia's most popular vehicles to the sport's passionate and diverse fan base across the country,"

Other global FIFA partners include adidas, Coca-Cola, Emirates, Sony and VISA.

FIFA World Cup partners include Anheuser-Busch (Budweiser), Castrol, Continental, Johnson & Hohnson, McDonald's, Moy Park, OI and Yingu.

Hyundai Drives Marketing En Route To World Cup

Back to World Cup

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