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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Jun092014

Kia Motors Takes A Model Approach To FIFA World Cup FĂștbol With Adriana Lima

By Barry Janoff

June 9, 2014: When last seen by TV viewers in the U.S. during a major sports event, Brazilian model Adriana Lima was selling Kia's during the NFL's Super Bowl XLI (2012) in  "Drive the Dream."

Now, she takes a lead role in selling Kia cars during the FIFA World Cup.

Lima is prominent in Kia's new campaign, "For One Month, Let's All Be Fútbol Fans." In the multi-platform dual-language effort, she seeks to convert fans of American football, baseball, racing and other sports to soccer — or as she whispers in the TV leg of the campaign, "Fútbol."

Kia Motors, an official global partner of FIFA in conjunction with the Hyundai Kia Motor Group, unveils the effort this week in time for the start of the World Cup, which runs June 12-July 13 in Lima's home country. It includes TV, print, digital, radio, POP and social media destinations including Facebook, Twitter, Instagram, Vine, Google+ and Pinterest.

A dedicated Web site includes links to TV spots, information about the World Cup and other Kia-World Cup activations.

In addition, Kia is the presenting sponsor of pre-match shows on ABC and ESPN.

The campaign supports Kia's Sorento and Optima.

Hyundai last week unveiled its own World Cup campaign, "Because Football."

"The reaction to Adriana Lima's appearance in 'Drive the Dream' was overwhelming," Michael Sprague, evp-sales and marketing for Kia Motors America, said in a statement. "And with the World Cup being staged in her home country of Brazil and her love for the game it was a natural fit to partner again and add a bit of glamour and humor to our 'fútbol' campaign."

Kia has unveiled four TV spots, three of which star Lima. The fourth, "Driveway," is a generic spot talking about Kia Motors, soccer and other things about home and family.

In "Lesson," Lima drives onto a high school football field, where a practice is in progress. She steps out of her Kia Optima in a short, tight dress and immediately gets the attention of the players and coaches. Putting one of high-heeled feet on a soccer ball and striking a pose reminiscent of Mrs. Robinson in The Graduate, she says, "In my country, this is fútboll."

"Sports Bar" finds Lima driving up to a local sports bar in her Kia Sorento and sauntering in wearing an eye-catching dress. She then switches the local music to a Brazilian Samba and switches the TV channel from auto racing to the World Cup. "Fútbol," she whispers.

Lima's conversion of fans in not limited to American football. In "Man Cave," she redesigns a guy's sports-themed garage hideaway from baseball and football to fútbol, including changing the channel from baseball to the soccer competition.

Lead agency is David & Goliath.

According to Sprague, "Soccer's popularity in the U.S. is growing rapidly and as official automotive partner of the World Cup we have a unique platform to showcase two of Kia's most popular vehicles to the sport's passionate and diverse fan base across the country,"

Other global FIFA partners include adidas, Coca-Cola, Emirates, Sony and VISA.

FIFA World Cup partners include Anheuser-Busch (Budweiser), Castrol, Continental, Johnson & Hohnson, McDonald's, Moy Park, OI and Yingu.

Hyundai Drives Marketing En Route To World Cup

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