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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Jul282014

Kelley Blue Book: Kia, Volkswagen Got Most Mileage From World Cup Advertising

By Barry Janoff

July 28, 2014: Soccer is called the "world's game."

It also generates big business worldwide.

Coming off the recently concluded 2014 World Cup, overseeing body FIFA is expected to generate $4 billion in revenue for the event, some $1.4 billion of which will come via sponsorship revenue from 22 companies designated as FIFA global, World Cup global or World Cup regional partners.

FIFA's six global partners —  adidas, Coca-Cola, Hyundai-Kia Motors, Emirates, Sony and Visa — combined to spend an estimated $730 million for worldwide marketing rights in 2014, according to industry analysts.

How much of an impact did advertising make?

Automotive companies that advertised during the World Cup "experienced twice as much growth in consumer interest for new cars on KBB.com compared to automakers that did not advertise during the event," according to vehicle valuation and information source Kelley Blue Book.

Four car brands led the pack when it came to the percent increase of KBB.com new car searches during the World Cup. Official FIFA partner Kia was up 18%, which tied with Volkswagen for the lead. They were followed by FIFA partner (and Kia sibling) Hyundai at 14% and Nissan at 12%.

Other companies that ran either national or local campaigns during the World Cup included Audi, Honda, Mercedes-Benz and Ford.

Kelley said that the greatest traffic surge occurred the week the U.S. Men's National Soccer Team competed against Portugal (a tie) and Germany (a loss), as "many Americans tuned in to the high-profile games."

Kelley said that the percent increase of the automaker's new-car searches on KBB.com were taken from numbers during the third week of the World Cup (June 22-28) compared to the second week of the World Cup (June 15-21).

Kelley did not report how the new car searches translated into actual sales.

Volkswagen's consumer interest "likely surged because the German manufacturer benefits from its large following among soccer fans," according to Kelley. The German National Team won the World Cup, also adding credence to VW's presence.
 
Hyundai and Kia fared much better with Kelley than in a survey of World Cup fans conducted by research and marketing firm YouGov. Overall, 36% of Americans correctly identified at least one official sponsor for the World Cup. according to a July YouGov study of U.S. consumers and fans.

Among the least-recognized: Sony (9%), Emirates (7%), Hyundai-Kia (6% and 5%, respectively), Johnson & Johnson (6%) and Castrol (4%).

When asked which brands they thought were official sponsors of the FIFA World Cup, people most often — and correctly — recognized Coca-Cola (21%), McDonald's (19%), adidas (16%) and Visa (16%).

The consumers were there. More than 26 million people in the U.S. watched the final game on ABC, according to domestic broadcast partners ESPN, with the average viewership throughout the event 4.6 million.

Kia unveiled four TV spots in conjunction with the World Cup, three of which starred Brazilian model Adriana Lima. The effort, which supported Sorento and Optima, saw Lime go to high school athletic fields (Lesson), sports bars and man caves to encourage people that, for one month, they all become fans of soccer.

Kelley said that Kia "experienced a similar traffic surge on KBB.com" when Lima starred in the automaker's commercial that aired during Super Bowl XLVI in 2012.

Hyundai promoted its 2015 Sonata with a "complete 360˚ integrated marketing platform that celebrates fan passion," anchored by two TV spots. In "Boom," Hyundai explains why there might be a baby boom nine months after the World Cup. "Avoidance" sees a man driving in his Sonata from work to home, going to great lengths to avoid hearing the outcome of a World Cup match that he has recorded. Unfortunately, when he walks into his home, his young daughter yells, "Daddy, we won!"

"By creating entertaining, soccer-specific ads, Kia, Volkswagen, Hyundai and Nissan successfully generated interest around their brand and models."

Volkswagen's effort featured a spot starring iconic soccer sportscaster Andrés Cantor in a Golf GTi being driven by his son, as well as an eight-episode series about soccer that ran on various Web sites and platforms in conjunction with Microsoft

Nissan ran a multi-language campaign, led by a TV spot, "Face Off," in which ann array of the automaker's brand converge on a soccer field, where they are greeted by a multitude of fans from around the world.

"By creating entertaining, soccer-specific commercials, World Cup automotive advertisers Kia, Volkswagen, Hyundai and Nissan successfully generated interest around their brand and models, driving consumer research activity on KBB.com," Arthur Henry, analyst for Kelley Blue Book's KBB.com, said in a statement. "Each advertiser also highlighted elements of the game that were relatable to the casual American soccer fan."

Other global FIFA partners include adidas, Coca-Cola, Emirates, Sony and Visa.

Kia Runs A Model World Cup Campaign

Hyundai En Route To World Cup In Brazil

FIFA Partners See Good, Bad, Ugly Of Cup Marketing

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