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Most Followed Teams On TWITTER
1. Real Madrid FC 23.9M
2. FC Barcelona 21.5M
3. Manchester United 11.4M
4. FC Barcelona 11.1M
5. Arsenal 10M
6. Chelsea 8.8M
7. Liverpool 7.5M
8. Real Madrid CF (2) 7.4M
9. Galatasaray SK 7M
10. Alhila FC 6.8M
11. Los Angeles Lakers 6.4M
12. Fenerbahçe SK
13. FC Barcelona (2) 5.5M
14. Selection Nacional 5.3M
15. Corinthians 5M
16. AC Milan 4.8M
17. PSG Officiel 4.6M
18. Juventus FC 4.5M
19. Flamengo 4.4M
20. Manchester City 4.4M
21. Miami Heat 4.2M
22. Golden State Warriors 3.8M
23. FC Bayern München 3.6M
25. Chicago Bulls 3.6M
Source: Twitter

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul292015

Jimmy Kimmel Is A Hoops Trash-Talking Bobby Butter In Foot Locker Campaign

By Barry Janoff

July 29, 2015: Spouting such trash talk as "I'm like mayonnaise because I'm smooth but dangerous to leave open" and "My crossover is dirtier than a coal miner's loofah," Jimmy Kimmel channels his inner Basketball Jones playground hoops persona in a new TV spot for Foot Locker.

The commercial, "The Bobby Butter Story," which breaks this week, also stars NBA players Damian Lillard and Andrew Wiggins, who imply that not having the latest gear and footwear from Foot Locker might cost you a pro basketball career.

The spot finds Lillard, who was the NBA Rookie of the Year in 2013 with the Portland Trail Blazers, and Wiggins, who was named Rookie of the Year this past season with the Minnesota Timberwolves, walking on a street alongside a neighborhood playground.

"Listen, Andrew," Lillard says to Wiggins, I've been Rookie of the Year and you can't let early success make you complacent,"

"I hear you," replies Wiggins. "That's why I'm starting fresh this season with new adidas gear from Foot Locker."

"You gotta evolve," observes Lillard. "You don't want to end up like Bobby Butter."

We then see Kimmel as Butter, in a game of pick-up hoops, wearing a mishmash outfit and outdated kicks seemingly left over from the 1980s. Butter can talk smack — "I'm like propane — I'm going to be in your grill all day" — he chides to an opponent after hitting a long jump shot. But apparently he didn't have the fashion style to make in as a professional.

"He had all the talent in the world," Lillard says to Wiggins. "What happened, Butter?"

Text offers, "Start fresh. If it's at Foot Locker, its Approved."

We than hear Kimmel as Butter trash talk,"My crossover is dirtier than a coal miner's loofah."

"Loofah?" asks Wiggins.

"It's a fancy sponge," explains Lillard. (See the full spot here.)

According to Kimmell, "Playing Bobby Butter allowed me to showcase both my basketball skills and sick street style. I've been wearing adidas since the '80s when I was one of the founding members of Run DMC."

"Kicking off the back-to-school season with two young NBA talents — Lillard and Wiggins — is a perfect way to feature the hot new adidas Originals gear hitting Foot Locker stores," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Tying in Jimmy Kimmel makes the spot even more fun as we continue to push the comedic expectations of our 'Approved' campaign."

In addition to TV, the effort includes Internet, social media and POP.

Lead agency is BBDO, NY.

Pacquiao Fights At Foot Locker; Mayweather Next?

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