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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052009

Kobe Back In Play For 2K Sports

October 5, 2009: The NBA season is still weeks away, but Kobe Bryant already is in championship for. Bryant stars in a new campaign for 2K Sports to support the release of NBA2K10, which hits retail Oct. 6.

The effort, "How Will You Take Over?" from 72andSunny. Los Angeles, features shots from the videogame, focusing on cover athlete Bryant as he soars, fakes and shakes and bakes his way over and through defenses, at one point facing a team of all-star opponents, over which he literaly soars en route to the basket.

The campaign includes TV, print, outdoor and a Facebook application and other Internet buys. Online spots show "unrehearsed" moments with Bryant playing the game, but not always winning, against fans and other players.

Kobe plays 'NBA 2K10' against Derrick Rose.Print ads include XXL, ESPN the Magazine, Dime, Slam, Bounce and Complex. Outdoor and street posters are appearing in Los Angeles, New York and San Francisco.

"72andSunny and Zambezi helped us effectively utilize Kobe's star talents across every media platform for NBA 2K10," Jason Argent, vp-marketing for 2K Sports, said in a statement. "They really ensured that our investment will pay off by creating content that we know our audience is going to want to see and share.

Bryant, Spike Lee Reunite To Unveil 2K Sports NBA 2K10

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