Top
POLL POSITION
Best Event Of May 2016
 
pollcode.com free polls
WHAT YOU SAY!?

"Laker Nation: The Lakers should call LeBron James agent. We know he's going to stay in CLE but they should go after him just in case he leaves."

"Laker Nation: The first free agent the Lakers should go after is Kevin Durant." — Earvin "Magic" Johnson on his Twitter account

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

OLYMPICS

NBC $1B Milestone
USOC Marketing Goal
KT Tape Taps Games

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct052009

Kobe Back In Play For 2K Sports

October 5, 2009: The NBA season is still weeks away, but Kobe Bryant already is in championship for. Bryant stars in a new campaign for 2K Sports to support the release of NBA2K10, which hits retail Oct. 6.

The effort, "How Will You Take Over?" from 72andSunny. Los Angeles, features shots from the videogame, focusing on cover athlete Bryant as he soars, fakes and shakes and bakes his way over and through defenses, at one point facing a team of all-star opponents, over which he literaly soars en route to the basket.

The campaign includes TV, print, outdoor and a Facebook application and other Internet buys. Online spots show "unrehearsed" moments with Bryant playing the game, but not always winning, against fans and other players.

Kobe plays 'NBA 2K10' against Derrick Rose.Print ads include XXL, ESPN the Magazine, Dime, Slam, Bounce and Complex. Outdoor and street posters are appearing in Los Angeles, New York and San Francisco.

"72andSunny and Zambezi helped us effectively utilize Kobe's star talents across every media platform for NBA 2K10," Jason Argent, vp-marketing for 2K Sports, said in a statement. "They really ensured that our investment will pay off by creating content that we know our audience is going to want to see and share.

Bryant, Spike Lee Reunite To Unveil 2K Sports NBA 2K10

Back to NBA

Back to Home Page