Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr122018

Kobe Bryant’s New Teammates: Spielberg, Oprah, J.J. Abrams, Ron Howard 

By Barry Janoff

April 11, 2018: During his 20-year career in the NBA, Kobe Bryant was able to work with, play against and learn from some of the best of the best players in the game, including Shaquille O’Neal, Michael Jordan, LeBron James, Tim Duncan and Dirk Nowitzki.

Now, as an Academy Award-winner for his Dear Basketball animated short based on his own poem;  writer, producer and host of Detail, a 15-episode basketball analysis program debuting this week on ESPN+; and head of multi-media content creation company Granity Studios, Bryant gets to work with the best of the best in his new chosen industry.

Now part of Bryant’s roster of associates and mentors: “J.J. Abrams, George R.R. Martin, Oprah Winfrey, Shonda Rhimes, Steven Spielberg and Ron Howard,” he said.

Ron Howard and I had dinner about a week ago. We spent about an hour and a half talking about film and process, all this other stuff,” Bryant said during a media conference call Wednesday to discuss his Detail project.

“As a player I always wanted to learn from the best players in the game,” said Bryant. “Absolutely, man. I’ve been a sponge my whole career. It’s certainly not going to stop now.”

According to Bryant, his Dear Basketball project would not have been nearly as successful — it earned an Emmy as well as as Oscar — without animator Glen Keane and John Williams, the latter the multi-awarding winning composer of such film scores as Jaws, Star Wars, E.T. and Harry Potter films.

Given that he played his entire career with the Los Angeles Lakers and was constantly in touching distance of Hollywood A-Listers, does Bryant feel star-struck being in the presence of movie’s elite directors and writers, or do they seem star-struck being with him?

“They (might) say, 'Wow, I’m sitting here with Kobe,'” Bryant laughed. “(But) are you shitting me? I’m sitting with Steven Spielberg and Ron Howard! Sitting at Pixar talking with Pete Docter, Brad Bird! They’re telling me how wonderful basketball is, how did you write this thing.”

For Bryant, as important as their time, friendship and advice are their opinions of his work.

“I know they don’t play around,” he said during the media call. “If they don’t like something, they are cut and dry, they’ll tell you to your face the film was a piece of shit, here is why, here is how you can do it better.

“For them to sit here saying, We love this film, it was excellent, that was the greatest thing ever. When you’re siting with Pete Docter, Brad Bird, Lee (Unkrich), who just won an Academy Award for Coco, that’s priceless.”

Detail will feature Bryant’s veteran analysis and insights as he watches film and breaks down games and plays throughout the 2018 NBA playoffs and Finals.

A special premiere edition of Detail on April 12 — the inaugural day of ESPN+  — will see Bryant analyzing Game 6 of the 2009 Western Conference Finals when Bryant scored 35 points and has ten assists as the Lakers clinched their second consecutive NBA Finals en route to winning the championship.

The second episode of Detail will be available on ESPN+ April 15 – the day following a NBA playoffs Round 1 Game 1.
 
Detail will air exclusively on ESPN+, the new direct-to-consumer subscription streaming service from Disney Direct-to-Consumer and International in partnership with ESPN.

American Express will be the official launch sponsor of ESPN+.

For those who might think that the notoriously intense preparation and competitiveness that Bryant put into his NBA career, which yielded five NBA championships, might somehow wane in his new career, think again.

“This is where me and Michael (Jordan) differ a lot,” said Bryant. “When I was going through the process of retirement, I think people were kind of assuming Michael and I behave the same way from a competitive standpoint. We’re both ridiculously competitive, but it’s different to a point, right?

“I have this other thing that is calling me that I enjoy doing. I’m completely focused on that. I can watch a game, feel nothing at all. There’s no angst, there’s no, Man, I want to get back out there. There’s literally zero of that.”

According to Bryant, “Now when I watch the game, I watch it from the perspective that I’m looking at things that are happening, things that my mind can process from years and years of studying film. But now I’m just taking that information and applying it in artful way to the show Detail.”

Bryant said that in many ways he is back in his early years as a NBA player, having to prove himself to the established creative people who move and shape entertainment.

“The important thing for me is to establish myself within this industry as a serious creator. I mean, I can write. I can edit. I can produce. I can do those things at a serious level. It’s not something that’s kind of a one-time passion sort of thing. It’s just something that we do every single day.

“Winning an Academy Award certainly helps with that, right? It wasn’t something that I just attached my name to as an executive producer, which most people tend to do. This is something I gave birth do. This is something I actually wrote. This is something that I went out and called Glen and got Glen onboard. Called John, got John or board, worked with that vision," he said.

“It feels good to be able to have that recognition in that way.”

“They (might) say, 'Wow, I’m sitting here with Kobe,'” Bryant laughed. “(But) are you shitting me? I’m sitting with Steven Spielberg and Ron Howard!"

As to where he keeps his Oscar.

"I have it in my house. It’s sitting right next to the Emmy award we’ve won, as well. I look at them every morning before I go to work.”

In talking about other NBA stars who have transitioned to media, Bryant said his path differs from the likes of former teammate O’Neal and Charles Barkley, both of whom are analysts for Turner Sports.

“I love coming to the office writing, editing, creating. Building a studio is no small task. It’s all encompassing. I just don’t have the time to sit at a studio and do that," he said.

“If that was my passion, to be able to sit at a studio desk, do that day in, day out, I would certainly do it. That’s not my passion. My passion is writing, creating, putting beautiful stories together, weaving them in the form of a narrative. That’s what you’ll see in Detail.

ESPN said that Bryant would deliver multiple episodes of Detail on ESPN+ during the first two rounds of the NBA Playoffs, leading into a heavier schedule of shows during the NBA Eastern Conference Finals (three) and the NBA Finals (up to seven).

A more complete schedule will be available soon.

“It’s hard to explain until you see it,” said Bryant. “Yes, it’s a basketball analysis show. But the way it’s woven together, you’ll actually see the natural narratives that are there in a playoff series. We just kind of bring those to the light in terms of how it actually affects the outcome of plays and a series.”

“I haven’t completely struggled watching playoffs. I’d be going crazy, dude. So fortunate enough for me, like, I’ve really been able to move on from the game.”

Bryant was genuinely enthusiastic in describing his new post-NBA career.

“I follow my passion, things that I love to do, like writing and storytelling,” he said. “I enjoy that. I don’t find myself having to remind myself to work hard and push myself to stay on top of things because I just love doing it. I can’t wait to get to the studio every day, work with the team, write, create, concept, develop. I just enjoy doing that.

“I don’t really look at it so much as reinvention as my career as a basketball player was over. I loved storytelling, so here I am.”

Segments from Detail will air on Get Up!, SportsCenter, The Jump, NBA Countdown, and across ESPN’s digital and social media platforms.

Back to Home Page