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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Oct032018

Kobe Bryant, James Harden Leading New Art Of Sport Brand Into Skincare Category

NYSJ Sports-Entertainment Business News Service

October 3, 2018:
Kobe Bryant, James Harden, Javier Báez and Juju Smith-Schuster are among a group of athletes who have attached themselves to a new body and skincare brand, Art of Sport.

Bryant said he is a founding partner, who will “advise on all aspects of the business with a focus on brand-building and storytelling.”

Among his other post-NBA achievements, Bryantwon an Academy Award this past March for his animated short film, Dear Basketball.

“My mentality is to always rise and compete,” Bryant posted to his Twitter account.

“That's why I'm a founding partner of Art of Sport — a new brand helping all athletes feel and perform their best through performance-driven body care. Proud of this team. Proud of this challenge.”

In addition to Harden (Houston Rockets), Báez (Houston Astros) and Smith-Schuster (Pittsburgh Steelers), the initial group of athletes backing Art of Sport also includes pro skateboarder Ryan Sheckler, pro surfer Sage Erickson and world champion motocross and supercross racer Ken Roczen.

The debut product line includes deodorant, antiperspirant, Hair + Body Wash, Body Bar, Sunscreen and a soon-to-be released ultra-strength Recovery Cream.

Initial multi-media marketing support includes an intro spot, “Born for More,” Internet and social media.

Art of Sport was founded by entrepreneur Matthias Metternich “to address the skin care needs of the modern athlete.”

"Everything from what athletes wear and consume to how they recover has continued to evolve," Metternich, who also is CEO, said via the company.

“We didn't see anyone transferring that same level of innovation and consideration into what athletes apply on their skin. By working with the best scientists and best athletes, we've created body and skincare products that can keep up with the performance needs of athletes at all levels." 

According to Bryant, "An athlete, at any level, is always focused on how to improve.

“With Art of Sport, the goal is simple – provide innovative body care products designed for sports performance.  We brought together the best minds in skincare to develop products that allow athletes to stay focused on competition."

Products are available through Amazon and the Art of Sport Web site.

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