Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec202010

Kobe Bryant Using Social Network Game To Build His Global Brand

December 20, 2010: Kobe Bryant, who currently leads all players in fan voting for the 2011 NBA All-Star Game, plans to get into another game with as much enthusiast as he has devoted to his career with the Los Angeles Lakers.

Bryant is working with Endemol USA, the domestic division of a worldwide production company specializing in entertainment programming, for a social network-based game that is expected to appear on FaceBook and elsewhere. Social gaming publisher 6waves will co-produce the new game and Bryant will also play a key role in the creative development.

The as yet untitled game would give players the opportunity to win real prizes and experiences, such as autographed memorabilia from Bryant or tickets to attend a Lakers game. The social game expands Bryant's alliance with Endemol, which earlier this year produced an online video series, Dream Makers: Kobe Bryant, a series of eight Webisodes filmed at the Kobe Bryant Basketball Academy in Southern California.

In addition to co-producing the game, Endemol USA said it would "secure sponsorships and brand integrations. 6waves would "manage the development and distribution of the game" on Facebook and other top social networking and gaming sites worldwide.

“This is an unprecedented opportunity to transform the world of social games. . . .  [with a] global entertainment icon such as Kobe Bryant."

The deal with Endomal is part of Bryant's strategy to build his brand worldwide. He recently signed a deal with Turkish Airlines to appear in domestic and international marketing, has a deal with Sona.com, a Web production company based in China and has the best-selling jersey in China and Europe. In addition to annual off-season basketball trips, Bryant was part of the gold medal USA Basketball team at the 2008 Summer Olympics in Beijing and will be part of the squad playing at the 2012 Summer Games in London.

“Expanding into the exciting world of social gaming feels like a natural progression for Endemol and we are thrilled to collaborate on this project with Kobe Bryant, one of world's most talented athletes, and the gaming masterminds of 6waves," David Goldberg, chairman of Endemol USA, said in a statement. The company produces or has produced such TV shows as Big Brother, Wipeout, Extreme Makeover: Home Edition, Fear Factor and Deal or No Deal.

According to Rex Ng, co-founder & CEO for 6waves, “This is an unprecedented opportunity to transform the world of social games. While social games are incredibly popular, they have never included a global entertainment icon such as Kobe Bryant. Social gaming is still a fairly young platform, and we are going to completely change the experience for the player.”

Kobe Bryant Taking His Hoops, Marketing Skills To Turkey

Marketers Psyched Over Kobe Bryant's Commitment To 2012 Summer Olympics

Back to Media

Back to Home Page