Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nationwide: NFL Peyton See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov032010

Marketers Psyched Over Kobe's Hoops Commitment For 2012 Summer Games

November 3, 2010: The 2012 Summer Olympics are still about 630 days away, but basketball fans and marketing partners of USA Basketball received some good news when Kobe Bryant revealed that he will play on the team heading to London.

Bryant, who helped lead the USA Men's National Basketball team to a gold medal at the 2008 Summer Olympics in Beijing, was a guest on the Sirius XM radio show hosted by Mike Krzyzewski, who is head coach of the men's team and also head coach of the Duke men's hoops squad.

"It’s a huge honor to be a part of that," Bryant told Krzyzewski. "You guys want me there, I am there and I'm ready to defend. And then when you guys need me to put some points on the board I'll do that too."

USA Basketball marketing partners include State Farm, Gatorade, Tiffany, Joseph Abboud, Got Milk? and Nike, which also partners with Bryant. The 2012 Summer Games will be held July 27-Aug. 12, 2012.

"It’s a huge honor to be a part of that. You guys want me there, I am there."

Bryant, a member of the two-time defending NBA champion Los Angeles Lakers, is not only among the best players in the league but also a highly regarded athlete among the global sports and sports marketing community. His Lakers' jersey, for example, has been the top-selling NBA jersey in Europe for three consecutive years and  has topped the sales charts in China for four years. This past pre-season he toured with the Lakers as part of the NBA Europe Live tour that included a game at The O2 in London, which will host the final stages of the basketball competition at the 2012 Olympics.

However, Bryant will be 34 when the Games are played, a fact to which he alluded during his time on Krzyzewski's show on Nov. 2. "If anything, I’ll just be [New York Yankees relief pitcher] Mariano Rivera [and] come in in the last two minutes.”

Bryant was not on the U.S. squad the won the FIBA World Basketball championship this past summer. The squad was led by Kevin Durant and other NBA players including Rajon Rando, Derrick Rose and Stephen Curry. Players such as LeBron James, Dwight Howard, Dwyane Wade, Chris Paul and Carmelo Anthony also are considered top candidates for the 2012 squad.

Back to London 2012

Back to Home Page