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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr182018

Kobe Bryant Plays Point Guard For New BodyArmor Against Old Gatorade

By Barry Janoff

April 17, 2018: BodyArmor is coming for Gatorade, and they are not kidding around, even though the brand’s new campaign is full of humor.

“Thanks, Gatorade, We’ll Take It From Here,” is a multi-media effort that takes direct aim at the competition, not only calling out the product by name, but picturing it as out of date and out of synch with modern athletes.

The effort is driven by Kobe Bryant, a major investor in the brand, who conceived, co-directed and wrote the TV spots.

They star BodyArmor athlete spokespersons James Harden, Mike Trout, Skylar Diggins-Smith and Kristaps Porzingas.

The campaign also includes digital, social media, outdoor and radio.

In the spots, each of the BodyArmor athletes is seen in an outdated scenario: Harden wears Revolutionary War clothing into a basketball arena instead of a current outfit, Trout exercises with obsolete rather than modern workout machines, Diggins-Smith is seen leading an out-of-style jazzercise class and wearing vintage apparel and Porzingas keeps in touch with his parents via carrier pigeon.

Each ad implies that the dated, dusty methods are akin Gatorade, with BodyArmor seen as the modern, crisp replacement.

The new effort harkens back to a BodyArmor campaign from 2015, “This Is Now,” in which BodyArmor positioned itself as the sports energy drink for modern athletes versus the competition, but did not mention Gatorade by name.

In that campaign, such athlete endorsers as Harden, Trout, Diggins-Smith, Buster Posey, Andrew Luck and Richard Sherman were seen in black-and-white film playing their respective sports using early versions of equipment (leather football helmets, flimsy hockey goalie masks) before transitioning to color and modern equipment.

“I’m notorious for taking what’s old and finding a way to make it new,” Bryant said in a statement about his BodyArmor effort.

“A lot of my inspiration comes from finding things from the past and evolving them to be better. That’s exactly what we’ve done with BodyArmor Sport Drink. We found a way to make the sports drink category better, with natural flavors and sweeteners, potassium-packed electrolytes and coconut water.”

Last year, Bryant wrote, directed and narrated for the brand the national TV spot, “Obsession is Natural.”

BodyArmor, under the auspices of co-founders Lance Collins and Mike Repole, said it has about 5% of the sports drink category versus Gatorade’s 65+% and Powerade’s 25+%, according to industry analysts.

Other BodyArmor athletes, all of whom also are listed as investors, include Andrew Luck, Rob Gronkowski, Buster Posey, LeSean McCoy, Richard Sherman, Sydney Leroux and Dustin Johnson.

Among other alliances, BodyArmor recently signed a multi-year partnership with UFC as the MMA organization's “official sports drink.”

In each spot, the athletes appear to be enjoying their outdated situations but then realize that there is a better, more effective option.

“This is ridiculous,” says Skylar-Diggins in her spot of her antiquated workout routine. A voiceover replies, “It is, Skylar Diggins-Smith, but not as ridiculous as an outdated sports drink. This is BodyArmor. Thanks, Gatorade, we’ll take it from here.”

In Harden’s spot, a voiceover asks, "James Harden wouldn’t go to the game wearing outdated fashion, so why would he choose an outdated sports drink?” To which Harden answers, “I wouldn’t.”

In their respective commercials, we learn that “Kristaps Porzingas wouldn’t use a carrier pigeon to keep in touch with his parents in Latvia,” while “Mike Trout wouldn’t use an outdated workout machine to be All-Star Mike Trout,” and they "wouldn’t drink an outdated sports drink, either.”

Ever since retiring from the NBA after the 2016 season, Bryant has been on a mission to become as least as good in his new career as he was in winning five championships with the Los Angeles Lakers.

His Granity Studios is working with some of the top talent in Hollywood; his animated film, Dear Basketball, won an Emmy and an Oscar this year; and he currently has a 15-episode project on ESPN+, Detail, that will run throughout the NBA playoffs and Finals.

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