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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr182018

Kobe Bryant Plays Point Guard For New BodyArmor Against Old Gatorade

By Barry Janoff

April 17, 2018: BodyArmor is coming for Gatorade, and they are not kidding around, even though the brand’s new campaign is full of humor.

“Thanks, Gatorade, We’ll Take It From Here,” is a multi-media effort that takes direct aim at the competition, not only calling out the product by name, but picturing it as out of date and out of synch with modern athletes.

The effort is driven by Kobe Bryant, a major investor in the brand, who conceived, co-directed and wrote the TV spots.

They star BodyArmor athlete spokespersons James Harden, Mike Trout, Skylar Diggins-Smith and Kristaps Porzingas.

The campaign also includes digital, social media, outdoor and radio.

In the spots, each of the BodyArmor athletes is seen in an outdated scenario: Harden wears Revolutionary War clothing into a basketball arena instead of a current outfit, Trout exercises with obsolete rather than modern workout machines, Diggins-Smith is seen leading an out-of-style jazzercise class and wearing vintage apparel and Porzingas keeps in touch with his parents via carrier pigeon.

Each ad implies that the dated, dusty methods are akin Gatorade, with BodyArmor seen as the modern, crisp replacement.

The new effort harkens back to a BodyArmor campaign from 2015, “This Is Now,” in which BodyArmor positioned itself as the sports energy drink for modern athletes versus the competition, but did not mention Gatorade by name.

In that campaign, such athlete endorsers as Harden, Trout, Diggins-Smith, Buster Posey, Andrew Luck and Richard Sherman were seen in black-and-white film playing their respective sports using early versions of equipment (leather football helmets, flimsy hockey goalie masks) before transitioning to color and modern equipment.

“I’m notorious for taking what’s old and finding a way to make it new,” Bryant said in a statement about his BodyArmor effort.

“A lot of my inspiration comes from finding things from the past and evolving them to be better. That’s exactly what we’ve done with BodyArmor Sport Drink. We found a way to make the sports drink category better, with natural flavors and sweeteners, potassium-packed electrolytes and coconut water.”

Last year, Bryant wrote, directed and narrated for the brand the national TV spot, “Obsession is Natural.”

BodyArmor, under the auspices of co-founders Lance Collins and Mike Repole, said it has about 5% of the sports drink category versus Gatorade’s 65+% and Powerade’s 25+%, according to industry analysts.

Other BodyArmor athletes, all of whom also are listed as investors, include Andrew Luck, Rob Gronkowski, Buster Posey, LeSean McCoy, Richard Sherman, Sydney Leroux and Dustin Johnson.

Among other alliances, BodyArmor recently signed a multi-year partnership with UFC as the MMA organization's “official sports drink.”

In each spot, the athletes appear to be enjoying their outdated situations but then realize that there is a better, more effective option.

“This is ridiculous,” says Skylar-Diggins in her spot of her antiquated workout routine. A voiceover replies, “It is, Skylar Diggins-Smith, but not as ridiculous as an outdated sports drink. This is BodyArmor. Thanks, Gatorade, we’ll take it from here.”

In Harden’s spot, a voiceover asks, "James Harden wouldn’t go to the game wearing outdated fashion, so why would he choose an outdated sports drink?” To which Harden answers, “I wouldn’t.”

In their respective commercials, we learn that “Kristaps Porzingas wouldn’t use a carrier pigeon to keep in touch with his parents in Latvia,” while “Mike Trout wouldn’t use an outdated workout machine to be All-Star Mike Trout,” and they "wouldn’t drink an outdated sports drink, either.”

Ever since retiring from the NBA after the 2016 season, Bryant has been on a mission to become as least as good in his new career as he was in winning five championships with the Los Angeles Lakers.

His Granity Studios is working with some of the top talent in Hollywood; his animated film, Dear Basketball, won an Emmy and an Oscar this year; and he currently has a 15-episode project on ESPN+, Detail, that will run throughout the NBA playoffs and Finals.

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