Top
POLL POSITION
Sports Marketer Of The Year 2016
 
pollcode.com free polls
WHAT YOU SAY!?

NBA All-Star Game 2017 Top 25 Overall Leaders

(Totals As Of  1-12)
1. LeBron James (CLE) 1,066,147
2. Stephen Curry (GS) 990,390
3. Kevin Durant (GS) 987,479
4. Kyrie Irving (CLE) 971,362
5. Giannis Antetokounmpo (MIL) 963,110
6. James Harden (HOU) 961,685
7. Russell Westbrook (OKC) 899,024
8. Zaza Pachulia (GS) 823,376
9. Kawhi Leonard (SA) 630,766
10. Anthony Davis (NO) 567,201
11. Klay Thompson (GS) 555,430
12. Dwyane Wade (CHI) 514,866
13. Kevin Love (CLE) 473,328
14. Draymond Green (GS) 464,319
15. Joel Embiid (PHI) 457,300
16. Isaiah Thomas (BOS) 401,671
17. Jimmy Butler (CHI) 400,448
18. DeMarcus Cousins (SAC) 379,225
19. Chris Paul (LAC) 379,076
20. Carmelo Anthony (NY) 327,716
21. Kristaps Porzingis (NY) 324,106
22. Kyle Lowry (TOR) 256,668
23. Paul George (IND) 249,484
24. Karl-Anthony Towns (MIN) 223,979
25. Derrick Rose (NY) 223,804

SOURCE: NBA

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep302009

Why Kobe Holds The Cards In New Marketing Deal

Kobe Bryant signed an exclusive deal with Panini, then began signing cards.September 30, 2009: Kobe Bryant has added another notch to his marketing belt, signing a multi-year deal with The Panini Group, the NBA’s exclusive trading card partner, to become its "official company spokesman and global trading card ambassador." Financial terms were not disclosed.

Bryant’s deal with Panini includes autographs, memorabilia, and a joint charitable component, according to the Dallas-based company. Panini is not underestimating the power of Bryant to move merchandise, saying in a statement, "The deal is a landmark one for the trading-card industry and will help to re-energize the basketball collectibles market both in the United States and internationally."

Panini’s inaugural NBA trading card release, Panini Prestige Basketball, is scheduled to launch Oct. 7 featuring the first Panini autographs from Bryant. He also will appear on Panini’s packaging for future NBA trading card releases and in TV and radio spots now being planned.

Bryant, who in 2008-09 won his fourth NBA title as a member of the Los Angeles Lakers, earns about $15 million annually in endorsements from such companies as Nike, Vitaminwater and 2K Sports.

Panini signed a deal with the NBA this past January to will become the exclusive trading card partner of the NBA beginning with the 2009-10 season. The Panini Group purchased trading card company Donruss in March and formed a new subsidiary, Panini America, Inc. Since then, Panini has signed other deals, including an exclusive marketing and advertising partnership with the Naismith Memorial Basketball Hall of Fame. The company also has trading card deals with the NFL and the NFL Players Assn. and exclusive contracts with FIFA for the 2010 and 2014 World Cups.

The signing of Bryant comes at a time when such companies as Topps and Upper Deck also are seeking to regain shares of the trading card marketing, which had a hey-day in the 1990s but has since declined.

“Kobe is going to be the face of Panini basketball and help to get kids excited about NBA trading cards,” Peter Warsop, Panini Group licensing director, said in a statement. “He will serve as the greatest of ambassadors for Panini basketball products around the world. We couldn’t be more proud to be associated with one of the most spectacular and transcendent athletes on the planet.”  

Kobe, Spike Unite Again To Support 2K Sports NBA2K

Back to Home Page