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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar242014

Executive Decision: Kobe Bryant Driving Post-Playing Business Career To Next Level

By Barry Janoff

March 24, 2014: Having recently signed a two-year, $48.5 million contract extension that all but likely will put a bookend to what will then be a 20-year playing career, Kobe Bryant has now taken the next step in his post-playing career.

According to the 35-year-old Bryant, he has formed his own company, Kobe, Inc., to launch businesses and to invest in other.

Bryant took the first step in that direction when he made what was called a "significant investment" in premium sports drink BodyArmor, which is trying to take market and marketing share from PepsiCo's Gatorade, Coca-Cola's PowerAde and others in the category.

"I believe in innovation that will help athletes train and perform at their best," Bryant wrote on his Instagram page. "Finally we have a product that is the upgrade athletes have been silently demanding for years!"

Bryant becomes the company's No. 3 investor, behind co-founders Mike Repole and Lance Collins. BodyArmor said that with his investment, "Bryant will become an influential partner and board member in the beverage start-up and will work closely with Repole and Collins to continue to build the growing brand."

According to Repole and Collins, Bryant will be involved in all "facets of the business, including product development, innovation, marketing, expansion markets and overall growth strategy for the company." They said that Bryant has been collaborating with the executive team for several months on marketing initiatives, innovation and roll-out of the recently launched BodyArmor flavors.

The brand's co-founders already have a strong track record in the industry. Repole sold Glaceau Vitaminwater and Smartwater for $4.1 billion and Collins sold Fuze and NOS for $250 million, both deal coming with the Coca-Cola Co. in 2007.

“I’ve had a long successful career in basketball, one I’m excited to continue, but I also am planning for a long and successful career as an entrepreneur.“

“I’ve had a long successful career in basketball, one I’m excited to continue, but I also am planning for a long and successful career as an entrepreneur, “ Bryant said in a statement. “BodyArmor is a brand that I wanted to be a part of in a big way. Today’s athletes understand how nutrition impacts performance — and there’s nothing that compares to BodyArmor, which is why I chose to invest and become a partner.”

According to Bryant, who has spent his entire NBA career with the Los Angeles Lakers, said he first tried BodyArmor last summer while he was rehabilitating his knee and then, after contacting and connecting with Repole, he became interested in getting involved.

Bryant has played just six games this season, first recovering from a torn Achilles tendon suffered in April 2013, then missing the latter part of the 2013-14 campaign after breaking his left knee in December.

BodyArmor has been very active of late, signing to deals as partners and investors James Harden of the Houston Rockets and Kevin Love (pictured) of the Minnesota Timberwolves, the brand's first NBA endorsers.

The brand's roster also includes NFL players Andrew Luck, LeSean McCoy and Rob Gronkowski; and MLB players Mike Trout and Buster Posey.
 
“Kobe brings with him a relentless drive to win, and after our conversations I realized his passion and intensity is not just on the court — it’s in everything he does,” Repole said in a statement. “I’d rather be on his team than compete against him and his insight as an elite athlete will be invaluable to BodyArmor.”
 
“Today’s athletes are demanding an upgraded sports drink, and BodyArmor is better than outdated, traditional sports drinks in every way,” said Repole.

BodyArmor Says It Must Be Love

Harden Joins BodyArmor Roster As First NBA Endorser

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