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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb222011

Nike, Kobe Shine In The Spotlight Of NBA All-Star Hollywood Activation

By Barry Janoff, Executive Editor

February 21, 2011: The Western Conference may have beaten the East, 148-143, in the 60th NBA All-Star Game, but it was Nike and Kobe Bryant that came out the big winners.

Among the starting ten players, 70% were wearing Nike or Nike division Jordan Brand shoes, including game MVP Bryant. In addition, six of the seven Eastern Conference reserves wore Nikes as did six of the Western Conference seven reserve players.

And in the Saturday night skills events, Blake Griffin (Slam Dunk), Russell Westbrook (Skills Challenge) and James Jones (Three-Point Contest) all did so in Nikes.

Adidas came in second on the All-Star roster via Dwight Howard, Derrick Rose and Tim Duncan. Shoes from China filled out the line ups via Kevin Garnett (Anta) and Kevin Love (Peak).

And in the Hollywood is how we roll category, Nike teamed with Kobe Bryant and director Robert Rodruguez to premiere the six-minute concept film, The Black Mamba, in Los Angeles area movie theaters. The film, which was preceded nationwide by a series of TV ads, stars Bryant, Bruce Willis, Kanye West and Danny Trejo.

Bryant also became the first athlete to be honored at Grauman's Chinese Theatre when his hands and Nike-clad feet were immortalized in cement on Feb. 19.

The Black Mamba was first shown before PG13 and R-rated films in Los Angeles-based Screenvision theatres on Feb. 19. It will continue its exclusive Screenvision in-cinema engagement through Feb. 24. The film also is being show online. (See it here.)

The film supports the release of the Nike Zoom Kobe VI. Also being released is a limited-edition set of Zoom Kobe VI sneakers, the Neighborhood Pack, which include three variations of the Zoom Kobe VI that represents different parts of the Los Angeles: East L.A., which is accentuated by  Dodger Blue; Hollywood,  and Orange County, which features a reptile print that turns 3-D when seen through a pair of 3-D glasses that come with the shoes, as well as soles designed to resemble a yellow and orange sunset.

"Product placement gives us a bigger budget. Bigger budget — bigger explosions!"

The Zoom Kobe VI shoes are featured throughout The Black Mamba because, as Rodriguez put it, "Product placement gives us a bigger budget. Bigger budget — bigger explosions!"

Ultimately, besides selling shoes, the moral of the story, as Bryant and Rodriguez explain, "Heroes come and go. But legends are forever."

Who Wore What At The 2011 NBA All-Star Game:

EAST
Dwight Howard adidas
Dwyane Wade Nike/Jordan Brand
Amar'e Stoudemire Nike
LeBron James Nike
Derrick Rose adidas

Reserves
Ray Allen Nike/Jordan Brand, Kevin Garnett Anta (China), Al Horford Nike, Joe Johnson Nike/Jordan Brand, Paul Pierce Nike, Rajon Rondo Nike, Chris Bosh Nike

WEST
Kobe Bryant Nike
Chris Paul Nike/Jordan Brand
Kevin Durant Nike
Carmelo Anthony Nike/Jordan Brand
Tim Duncan adidas

Reserves
Manu Ginobili Nike, Pau Gasol Nike, Kevin Love Peak (China), Dirk Nowitzki Nike, Russell Westbrook Nike, Deron Williams Nike, Blake Griffin Nike´╗┐

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