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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec142010

Kobe Bryant Taking His Hoops, Marketing Skills To Turkish Airlines

Artist's rendition depicting the deal between Bryant and Turkish Air. (Photo: PRNewswire/Turkish Airlines/Jeff Gross)December 14, 2010: Turkish Airlines, which has been ramping up its presence in the U.S. over the past few years, has signed a deal with Kobe Bryant of the NBA's Los Angeles Lakers to support the carrier's upcoming expansion into Los Angeles International Airport.

Financial terms of the two-year deal were not disclosed.

Bryant will be the focus of a global ad campaign scheduled to break during the first quarter of 2011 in the U.S. and the Middle East, followed by a rollout to more than 80 countries. The campaign, oversee by Turkish Airlines, will be anchored by a TV spot starring Bryant, with support to include print, outdoor and Internet. Bryant is also scheduled to make several appearances on behalf of Turkish Airlines in the coming year, including for the planned Los Angeles launch.

Turkish Airlines will offer four flights per week from Los Angeles’ LAX Airport to Atatürk Airport in Istanbul beginning March 3, 2011. In North America, the carrier currently offers non-stop direct flights from New York, Chicago, Washington D.C. and Toronto.

“I’m so proud to be chosen as a global brand ambassador for Turkish Airlines," Bryant said in a statement. "They have been providing travelers with excellent service for 77 years, and I’m glad that U.S. travelers, including my fellow Angelenos, are able to experience Turkish Airlines first-hand."

Bryant is among the most popular basketball players around the world, with sales of his jerseys and basketball shoes at or near the top of most international NBA sales. He was part of the gold medal winning team at the 2008 Summer Olympics in Beijing and will be on the roster for USA Basketball at the 2012 Summer Games in London. His marketing deals also include Nike, 2K Sports and Gatorade. He appeared in the recent marketing launch for Activision's Call of Duty: Black Ops.

Turkish Airlines also has sports deals with Manchester United, FC Barcelona and the European Euroleague Basketball. The carrier also was the official airline of the 2010 FIBA World Championship, which was won by the U.S. (although Bryant was not a member of the team).

"I’m glad that U.S. travelers, including my fellow Angelenos, are able to experience Turkish Airlines first-hand." — Kobe Bryant

“We are looking forward to working with Mr. Bryant to further build awareness of Turkish Airlines in the United States and around the world,” Dr. Temel Kotil, CEO of Turkish Airlines, said in a statement.  “Next year Turkish Airlines will operate four U.S. gateways: New York, Chicago, Washington D.C. and Los Angeles.  We could not be more thrilled to have an athlete of Mr. Bryant’s unsurpassed skill and recognition to represent our brand globally.”

According to Bryant, “Turkey is a country rich in natural beauty and thousands of years of cultural history, and I’m proud to partner with Turkish Airlines to bring that majesty to people around the world.”

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Marketers Psyched Over Kobe's Place In 2012 Summer Olympics´╗┐

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