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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in LeBron James (1)

Monday
Jun252012

Kobe Bryant Still On Top . . . In International NBA Jersey Sales

Special to NYSportsJournalism

June 25, 2012: LeBron James of the champion Miami Heat may be King of the NBA, but Kobe Bryant of the Los Angles Lakers still rules in jersey.

According to the first list of overall international top selling jerseys released by the NBA, Bryant has the most popular NBA jersey in the world.

Among the Top Five, Bryant was followed by Chicago Bulls guard and 2010-11 MVP Derrick Rose, 2011-12 regular season and NBA Finals MVP James, Kevin Garnett of the Boston Celtics and Orlando Magic center Dwight Howard.

The Top Ten also included James' teammate Dwyane Wade, Rajon Rondo of the Celtics, Carmelo Anthony of the New York Knicks, Los Angeles Clippers forward Blake Griffin and Kevin Durant of the Western Conference champion Oklahoma City Thunder.

Earlier this year the NBA said that Rose had the most popular jersey based on sales in the U.S.

The list was garnered from sales at adidas locations outside the United States during the 2011-12 NBA season. This was the sixth season adidas has served as the official on-court uniform and apparel provider of the NBA.

In addition to overall worldwide sales, the NBA also announced the top five selling jerseys in key regions: China, Europe and Latin America.

Bryant had the best-selling jersey in each of those regions, followed by Rose in China and Europe and by James in Latin America.

International stars with top selling jerseys included such as Pau Gasol (Spain) of the Lakers, Dallas Mavericks forward Dirk Nowitzki (Germany), San Antonio Spurs Tony Parker (France, and Ricky Rubio (Spain) of the Minnesota Timberwolves, each of whom made the Top 15 in overall global sales.

Source: NBA

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