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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May242013

Kobe's Posterizing Dunk In 2002 Finals Immortalized In NBA Forever Big Campaign

By Barry Janoff

May 24, 2013: Forever is a long time — much longer than the lifespan of an NBA player, or even the NBA. But not as long as forever and a day, or the lasting reverberations of post-season accomplishments from such stars as Dirk Nowitzki and Kobe Bryant.

As part of its on-going umbrella "Forever is BIG" campaign, the league this month unveiled  "Forever Finals" and selected highlight-worthy moments from recent NBA championships to show how they "live on and resonate in pop-culture forever."

The 2013 Finals campaign broke last week with "Forever Dirk," a 30-second spot that focused on Nowitzki's iconic fadeaway jump shot, which was a significant factor in the Dallas Mavericks victory over the Miami Heat in the 2011 Finals. (See the full spot here.)

The follow-up TV spot, "Forever Kobe," looks at the dunk with which Bryant of the Los Angeles Lakers posterized then-New Jersey Nets center Todd MacCulloch during the 2002 Finals. The spot broke during Game 2 of the Eastern Conference Finals between the Heat and the Indiana Pacers.

The beginning of Bryant's dunk is shown as it occurred. Then, as happened with Nowitzki's fadeaway shot in the first commercial, it is stopped in mid-action and immortalized in various ways.

Among them, we see Kobe's dunk as street art, a video game avatar, as the groom atop a wedding cake topper, a cutout figure on a rooftop dunking over the Los Angeles skyline,a figure dangling from a car's rear view mirror and his dunking figure cut into a man's hairstyle.

The action then returns to the court to find Kobe finishing his dunk, followed by the text, "Forever is BIG." (See the full spot here.)

The Lakers won the Finals in 2002 via a four-game sweep and was Los Angeles' third consecutive NBA championship.

Nowitzki's spot is played out to music by Austrian hip-hop artist RAF 3.0's  "Wie Kannst Du Nur" ("How Can You Only"). Bryant's spot is played out to hip-hop artist Mos Def's "Life in Marvelous Times."

Lead agency is Goodby, Silverstein & Partners, San Francisco.

The spots will run through the NBA Finals, which begin June 6.

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