Top
QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May242013

Kobe's Posterizing Dunk In 2002 Finals Immortalized In NBA Forever Big Campaign

By Barry Janoff

May 24, 2013: Forever is a long time — much longer than the lifespan of an NBA player, or even the NBA. But not as long as forever and a day, or the lasting reverberations of post-season accomplishments from such stars as Dirk Nowitzki and Kobe Bryant.

As part of its on-going umbrella "Forever is BIG" campaign, the league this month unveiled  "Forever Finals" and selected highlight-worthy moments from recent NBA championships to show how they "live on and resonate in pop-culture forever."

The 2013 Finals campaign broke last week with "Forever Dirk," a 30-second spot that focused on Nowitzki's iconic fadeaway jump shot, which was a significant factor in the Dallas Mavericks victory over the Miami Heat in the 2011 Finals. (See the full spot here.)

The follow-up TV spot, "Forever Kobe," looks at the dunk with which Bryant of the Los Angeles Lakers posterized then-New Jersey Nets center Todd MacCulloch during the 2002 Finals. The spot broke during Game 2 of the Eastern Conference Finals between the Heat and the Indiana Pacers.

The beginning of Bryant's dunk is shown as it occurred. Then, as happened with Nowitzki's fadeaway shot in the first commercial, it is stopped in mid-action and immortalized in various ways.

Among them, we see Kobe's dunk as street art, a video game avatar, as the groom atop a wedding cake topper, a cutout figure on a rooftop dunking over the Los Angeles skyline,a figure dangling from a car's rear view mirror and his dunking figure cut into a man's hairstyle.

The action then returns to the court to find Kobe finishing his dunk, followed by the text, "Forever is BIG." (See the full spot here.)

The Lakers won the Finals in 2002 via a four-game sweep and was Los Angeles' third consecutive NBA championship.

Nowitzki's spot is played out to music by Austrian hip-hop artist RAF 3.0's  "Wie Kannst Du Nur" ("How Can You Only"). Bryant's spot is played out to hip-hop artist Mos Def's "Life in Marvelous Times."

Lead agency is Goodby, Silverstein & Partners, San Francisco.

The spots will run through the NBA Finals, which begin June 6.

Back to Home Page