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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May242013

Kobe's Posterizing Dunk In 2002 Finals Immortalized In NBA Forever Big Campaign

By Barry Janoff

May 24, 2013: Forever is a long time — much longer than the lifespan of an NBA player, or even the NBA. But not as long as forever and a day, or the lasting reverberations of post-season accomplishments from such stars as Dirk Nowitzki and Kobe Bryant.

As part of its on-going umbrella "Forever is BIG" campaign, the league this month unveiled  "Forever Finals" and selected highlight-worthy moments from recent NBA championships to show how they "live on and resonate in pop-culture forever."

The 2013 Finals campaign broke last week with "Forever Dirk," a 30-second spot that focused on Nowitzki's iconic fadeaway jump shot, which was a significant factor in the Dallas Mavericks victory over the Miami Heat in the 2011 Finals. (See the full spot here.)

The follow-up TV spot, "Forever Kobe," looks at the dunk with which Bryant of the Los Angeles Lakers posterized then-New Jersey Nets center Todd MacCulloch during the 2002 Finals. The spot broke during Game 2 of the Eastern Conference Finals between the Heat and the Indiana Pacers.

The beginning of Bryant's dunk is shown as it occurred. Then, as happened with Nowitzki's fadeaway shot in the first commercial, it is stopped in mid-action and immortalized in various ways.

Among them, we see Kobe's dunk as street art, a video game avatar, as the groom atop a wedding cake topper, a cutout figure on a rooftop dunking over the Los Angeles skyline,a figure dangling from a car's rear view mirror and his dunking figure cut into a man's hairstyle.

The action then returns to the court to find Kobe finishing his dunk, followed by the text, "Forever is BIG." (See the full spot here.)

The Lakers won the Finals in 2002 via a four-game sweep and was Los Angeles' third consecutive NBA championship.

Nowitzki's spot is played out to music by Austrian hip-hop artist RAF 3.0's  "Wie Kannst Du Nur" ("How Can You Only"). Bryant's spot is played out to hip-hop artist Mos Def's "Life in Marvelous Times."

Lead agency is Goodby, Silverstein & Partners, San Francisco.

The spots will run through the NBA Finals, which begin June 6.

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