Kohl’s Adding ‘Hundreds Of Thousands’ Of Sports Items Via Exclusive Fanatics Deal
Monday, May 20, 2019 at 04:03PM
NYSportsJournalism.com in Fanatics, Finances, Kohls, finances, sports marketing

NYSJ Sports-Entertainment Business News Service

May 20, 2019:
Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise.

Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.”

Financial terms of the deal were not shared.

The deal would “significantly broaden the fan gear assortment for Kohl’s customers shopping online beginning in fall 2019.”

“We are continually seeking opportunities to evolve our product offerings in order to give our customers even more of what they’re looking for, and this expanded partnership with Fanatics conveniently brings more officially-licensed products across more favorite sports teams to Kohls.com,” Doug Howe, Kohl’s chief merchandising officer, said via the Milwaukee-based retailer.

“Furthermore, we’re able to offer the same convenience and value that customers have come to know and love from Kohl’s — including the capability to buy via the Kohl’s App, as well as the value of earning and redeeming Kohl’s Cash.”

Through this new model, the expanded product assortment will be available directly through Kohls.com — operated by Kohl’s — while Fanatics fulfills and ships customer orders directly.

Merchandise would include NFL, NCAA, NBA, MLB, NHL and  MLS; with such national sports brands as Nike, Under Armour, adidas, Majestic, Fanatics and New Era.

The expanded assortment from Fanatics would include officially licensed men's, women's, and kids apparel, jerseys, hats, collectibles, and tailgating and novelty products.

According to Jack Boyle, Fanatics co-president of direct-to-consumer retail, “Kohl’s is a best-in-class retailer, and we’re thrilled to elevate our existing wholesale relationship through this unique new offering which gives Kohl’s customers access to a broader online assortment of fan gear across all sports and teams, including specialty hot market and championship gear.

“We’re excited to offer more products directly to customers through the Kohls.com platform — which their loyal customer base is already familiar with — making this a win-win for everyone.”

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