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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr162010

Kraft Foods Gets Naming Rights To Post-Season College Bowl Game

April 15, 2010: Kraft Foods has signed a three-year deal with the San Francisco Bowl Game Assn. to become title sponsor of the annual college football game played at AT&T Park in San Francisco.

The game, played between teams from the Pacific-10 (PAC-10) and the Western Athletic Conference (WAC), will be known as the Kraft Fight Hunger Bowl. Kraft said it would be part of a broader hunger relief program the company plans to launch in September in collaboration with Feeding America, a leading hunger-relief organization.

The game had been known as the Emerald Bowl since its inception in 2002, when Diamond of California acquired naming rights. Financial terms of the deal with Kraft Foods were not disclosed.

Corporate partners include Hyatt, Enterprise Rent-a-Car, Macy's, HP, AT&T, EA Sports, Honda, Wells Fargo and a plethora of companies and media outlets in and around the San Francisco Bay Area. The Kraft Fight Hunger Bowl will be played January 9, 2011, and carried nationally in prime time by ESPN, which said the game consistently ranks among its highest viewed college bowl telecasts.

"This is a great day for our game," Gary Cavalli, executive director of the the San Francisco Bowl Game Assn., a non-profit group, said in a statement.  "We're proud and excited to partner with Kraft Foods, one of the most well-known and highly-respected companies in the world."

According to Cavalli, the game has generated nearly $100 million in economic impact for the City and County of San Francisco since its inception.  

Kraft Foods said it plans to leverage the Kraft Fight Hunger Bowl to spearhead a national hunger initiative in collaboration with Feeding America, "building upon a decades-long partnership to fight hunger." Kraft also plans to "showcase its power brands on big stages."

 "Our strategic approach is to leverage these partnerships to connect our flagship brands to key audiences in a big way,"  Stephen Chriss, senior director, marketing partnerships, for Kraft Foods North America, said in a statement. "They provide major opportunities for integrated marketing and merchandising platforms that create excitement in and out of store."

Over the next four years, the game will match a PAC-10 representative against the top team in the WAC, twice, with Army scheduled in 2011 and Navy in 2012. Several of college football's top teams have already participated the former Emerald Bowl, including previous national champions USC, Miami and Florida State, as well as California, Boston College, UCLA, Oregon State and Utah.  

"This agreement ensures that we have a bright future," said Cavalli.  "With Kraft Foods as our title sponsor, and the distinction of being the only bowl focused on a meaningful social cause, we will continue to build the game and take it to the next level."

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