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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Dec252016

Kristen Bell Drives Enterprise Marketing Message To NHL, March Madness

By Barry Janoff

Originally Published in MediaPost

December 24, 2016: Enterprise Rent-A-Car wants people to know that it does more than rent cars, and is using its alliances in sports and new deals in Hollywood to get the word out.

The company has signed actress Kristen Bell of Frozen fame (Anna) and NBC’s The Good Place to share the message that Enterprise can help you "with all of your transportation needs."

Beyond car rentals, that includes trucks, car-sharing, luxury car rentals and car sales.

Bell will star in a series of humorous spots, part of a broader multi-media campaign, which Enterprise will break during such events as the outdoor NHL Centennial Classic (Jan. 1) and NHL Winter Classic (Jan. 2) — both on NBC — and NCAA basketball March Madness.

Enterprise is an official partner with both the NHL and NCAA.

The company broke a campaign with actor Joel McHale during the Summer Olympics; this past summer aligned with the release of Paramount’s Star Trek Beyond, its first such deal with a movie studio and "most integrated marketing campaign" to date; and last month became an official partner of Live Nation and will have a presence during concerts nationwide.

"We're upping our game when it comes to telling the Enterprise story," Lee Broughton, vp-North American brand marketing for Enterprise, said in a statement. "Whether through advertising, social media, content or other means, we want to make sure customers experience our brand on a variety of different levels, and that they are moved by the engaging stories we're telling."

In her first commercial for the company, "If Only," Bell says, "Everybody knows Enterprise picks you up. But can they solve all my transportation needs?"

She then is shown how Enterprise rents trucks ("Big trucks are kinda my jam!"); rents luxury, upscale vehicles ("That’s good because sometimes momma want to drive like a mother"); offers CarShare ("That’s alarmingly sensible"); and sells cars ("Sold!").

When she tells a representative how special Enterprise makes her feel,, the woman asks, "Like a princess?" To which Bell, in a nod to her Frozen role, smiles and says, "Exactly." (See the full spot here.)

Bell officially began her relationship with Enterprise earlier this month when she joined fellow actresses Christina Applegate and Kathryn Hahn to support PATH, a global organization working bring vaccines, medicine, water and even residences to homeless people, in which they helped move a family into a new residence using an Enterprise truck.

Bell will also star in a series of humorous digital shorts to air on Enterprise's social media properties.

In one, Bell prepares to haggle over the price of an Enterprise Car Sales vehicle as if in a Wild West duel, but it quickly turns light-hearted when she learns that each vehicle comes with no-haggle pricing, according to Enterprise.

Lead agency is Cannonball, St. Louis.

CarShare is available in more than 30 states and more than 100 colleges, including Boston, New York, Philadelphia and San Francisco, according to the company.

Bell is also appearing in an American Express’ Small Business campaign, one commercial with Frozen co-actress Idina Menzel and another with actor Ted Danson.

Enterprise has been an official corporate partner with the NCAA since 2005 and with the NHL since 2009.

According to Broughton, "As driving habits keep evolving, we want to keep reminding our customers that we always have their backs. Our new campaign featuring Kristen Bell really brings our brand positioning to life."

As part of its entertainment activation, Enterprise said it would soon begin to roll out exclusive video content, curated by Live Nation, featuring popular artists and bands. As part of each video, musicians will share personal stories, such as road trip tips or their favorite scenic tour stops. The videos will be published on both Enterprise’s and Live Nation’s owned digital properties.

In addition, Enterprise will have a presence in 36 of Live Nation’s owned and/or operated amphitheater venues, 39 of the company’s owned and/or operated club/theater venues and will also advertise across Live Nation’s digital network. Fans will be offered transportation options for live event-related road trips, as well as rental discount promotions "to make it even easier for individuals to travel to live concerts and events."

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