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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar232016

KT Tape Expands Role With Team USA Heading Toward Summer Olympics

By Barry Janoff

March 22, 2016: KT Tape, which recently became an official partner with the U.S. Olympic Committee, has expanded its position heading toward the 2016 Summer Olympics by aligning with more than half a dozen national governing bodies for sports.

KT Tape, the official kinesiology tape and sports medicine taping products for Team USA, now has alliances with USA Cycling, USA Gymnastics, USA Track & Field, USA Triathlon, USA Rugby and USA Wrestling, adding to a roster that since 2014 has included U.S. Soccer.

The deal runs through the Games in Rio de Janeiro and the 2018 Winter Games in PyeongChang.

"As the official licensee of the United States Olympic Committee, it was important for our brand to also establish partnerships across a number of national governing bodies in order to support athletes training to compete at the highest level," Greg Venner, CEO for parent company KT Health, said during a media event in New York on Tuesday (March 22). "Our products are designed to be used by every athlete, no matter the sport, enabling them to train longer so that they can finish stronger, and we are proud to align our brand with some of the best in the world."

KT Tape also has partnerships with three-time beach volleyball gold medalist Kerri Walsh Jennings, NBA All-Star James Harden, iconic marathon runner Meb Keflezighi, three-time Paralympic medalist in swimming Tucker Dupree and Kerri Strug, who won a gold medal in gymnastics at the 1996 Summer Games as a member of the "Magnificent Seven."

KT Tape will provide product and support for athletes, coaches and trainers at premier events and competitions, including U.S. Olympic Team Trials.

Marketing support includes Internet, social media and packaging at retail for the Summer Games that features its athlete spokespersons.

"Our products are designed to be used by every athlete, no matter the sport, enabling them to train longer so that they can finish stronger."

KT Health, founded in 2008, said it has also expanded it product line, including KT Tape Pro Extreme, an elastic sports tape for pain relief and support in extreme conditions; KT Recovery+ Recovery Patch; KT Flex; and KT Recovery+ Ice/Heat interchangeable ice and heat packs.

"What we see is that during the Olympics there is an inflection point in the business. The category grows, the brand grows, awareness grows. We grow the user base. So what better way to do it than to formalize that relationship with the USOC," Venner told NYSportsJournalism.

"Kinesiology tape is only in about 4% of U.S. households right now. So we know that we have a big opportunity to grow awareness, to drive trial and to ensure that our brand stays in a leadership position in the category."

Q&A: KT Tape Measures Consumer, Brand Growth With Athletes, Olympics

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