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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar232016

KT Tape Expands Role With Team USA Heading Toward Summer Olympics

By Barry Janoff

March 22, 2016: KT Tape, which recently became an official partner with the U.S. Olympic Committee, has expanded its position heading toward the 2016 Summer Olympics by aligning with more than half a dozen national governing bodies for sports.

KT Tape, the official kinesiology tape and sports medicine taping products for Team USA, now has alliances with USA Cycling, USA Gymnastics, USA Track & Field, USA Triathlon, USA Rugby and USA Wrestling, adding to a roster that since 2014 has included U.S. Soccer.

The deal runs through the Games in Rio de Janeiro and the 2018 Winter Games in PyeongChang.

"As the official licensee of the United States Olympic Committee, it was important for our brand to also establish partnerships across a number of national governing bodies in order to support athletes training to compete at the highest level," Greg Venner, CEO for parent company KT Health, said during a media event in New York on Tuesday (March 22). "Our products are designed to be used by every athlete, no matter the sport, enabling them to train longer so that they can finish stronger, and we are proud to align our brand with some of the best in the world."

KT Tape also has partnerships with three-time beach volleyball gold medalist Kerri Walsh Jennings, NBA All-Star James Harden, iconic marathon runner Meb Keflezighi, three-time Paralympic medalist in swimming Tucker Dupree and Kerri Strug, who won a gold medal in gymnastics at the 1996 Summer Games as a member of the "Magnificent Seven."

KT Tape will provide product and support for athletes, coaches and trainers at premier events and competitions, including U.S. Olympic Team Trials.

Marketing support includes Internet, social media and packaging at retail for the Summer Games that features its athlete spokespersons.

"Our products are designed to be used by every athlete, no matter the sport, enabling them to train longer so that they can finish stronger."

KT Health, founded in 2008, said it has also expanded it product line, including KT Tape Pro Extreme, an elastic sports tape for pain relief and support in extreme conditions; KT Recovery+ Recovery Patch; KT Flex; and KT Recovery+ Ice/Heat interchangeable ice and heat packs.

"What we see is that during the Olympics there is an inflection point in the business. The category grows, the brand grows, awareness grows. We grow the user base. So what better way to do it than to formalize that relationship with the USOC," Venner told NYSportsJournalism.

"Kinesiology tape is only in about 4% of U.S. households right now. So we know that we have a big opportunity to grow awareness, to drive trial and to ensure that our brand stays in a leadership position in the category."

Q&A: KT Tape Measures Consumer, Brand Growth With Athletes, Olympics

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