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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar292011

How Kumho Tire USA Is Using Kobe, LeBron, Landon To Make Inroads In Sports

By Barry Janoff, Executive Editor

March 29, 2011: The long and winding road of sports marketing and sponsorship deals is highly competitive, perhaps best exemplified in the category of tire companies. Bridgestone is the official tire of the NFL and the Super Bowl halftime show as well as the NHL and Winter Classic, sibling Firestone is the official tire of Major League Baseball and just renewed with the IndyCar circuit and Goodyear is the official tire of Nascar.

Now, Kumho Tire USA is seeking to leave its own mark on the sports marketing road with deals that include two of the highest profile teams in the NBA, college football and international soccer, including one of the most storied teams in the history of the sport.

Korea-based Kumho's longest sports alliance has been with Manchester United, with whom it became a platinum partner in 2007. The company's Kumho Tire USA division, headquartered in Southern California, had a relatively low profile profile in U.S. sports marketing until late last year, when it signed deals to become the official tire of both the Los Angeles Lakers and Miami Heat. Since last September, Kumho USA has also added sponsorship deals with college football teams including the Ohio State Buckeyes, Texas Longhorns, University of Southern California Trojans, Florida Gators and Tennessee Volunteers.

This past weekend, Kumho unveiled its "High Performers Sports Marketing Platform" before nearly 79,000 people to support its sponsorship of U.S. soccer. As the U.S. Men's National Soccer Team led by Landon Donovan, faced off in a friendly match against international player of the year Lionel Messi and the national team from Argentina at the New Meadowlands Stadium in New Jersey, Kumho hosted local youth soccer clubs, had on-site activation and launched the "High Performers Challenge Contest," offering as grand prize a new Hyundai Sonata outfitted with Kumho tires.

Kumho said it would integrate its High Performers Sports Marketing Platform into the NBA playoffs and then the 2011 college football season. The parent company is currently dealing with labor and production issues in Korea and China that appear to be separate from the division based in America.

According to  J.B. Kim, CEO and president for Kumho Tire USA, “We know what it means to start small and win big through a dedication to excellence. That’s our story, and we want to see it repeated wherever we do business. So, as we expand further into the U.S. market, we’ll be focusing on high performers and helping them on their way.”

As part of its first-year activation with the Lakers and Heat, Kumho ran a VIP Fan Getaway, offering a trip for four to either Los Angeles or Miami. With each team, Kumho marketing has included signage and branded fan zones within Staples Center and American Airlines Arena, repectively, Kumho-hosted fan nights, player appearances at Kumho Tire USA dealerships and events and TV spots on ESPN Deportes.

Although the company currently has deals with just two NBA teams, it feels it has selected the most marketable teams nationwide, especially considering the presence of such players as Kobe Bryant with the Lakers and Miami's LeBron James and Dwyane Wade.

According to Rick Brennan, Kumho’s vp-marketing, "Both teams have a huge following of passionate, enthusiastic fans that won’t settle for anything less than the best performance on the court. Kumho understands this completely. Passion and enthusiasm, along with technology, innovation and performance are the ingredients that go into every Kumho tire that give drivers the best performance on the street and off-road.”

Marketing for its High Performers platform with all of is partners will also be part of Kumho's overall brand strategy to support of its new ultra-high-performance tire, the Ecsta 4X, which will hit the road this summer.

Kumho sees a particularly strong demographic among the fans of the numerous college football teams that it supports.

“We are convinced that sponsoring top ranked college teams with legions of passionate fans will allow us to markedly enhance our brand awareness."

“We are convinced that sponsoring top ranked college teams with legions of passionate fans will allow us to markedly enhance our brand awareness," Brennan said in a statement at the time Kumho was signing sponsorship deals with Ohio State, Texas, USC, Florida and Tennessee. "The on-site activation at [these] schools is key to creating meaningful connections with these fans and gives Kumho instant acceptance amongst these loyal fans.”

Kumho said its strategy behind Ecsta 4X and four other brands in the Ecsta UHP lines (LE Sport, SPT, ASX and LX Platinum) would include Kumho's "25% Road Hazard Warranty." "If the tire fails for any reason up to the 25% wear mark, Kumho will replace it for free," according to the company.

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