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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Feb202019

Kyrie Irving, CP3, Shaq, Snoop Dogg Going Beyond Meat Into Vegan Territory

NYSJ Sports-Entertainment Business News Service

February 20, 2019:
Some athletes will go to extremes in an attempt to improve their body and game.

In this case, a full roster of athletes and celebrities say its not so extreme to be a vegan and have a diet featuring plant-based products.

Beyond Meat, whose founder and CEO, Ethan Brown, said its mission is to create The Future of Protein, has aligned with a new group of investors and ambassadors who will tout the company and its products, some in a multi-media campaign now breaking.

The list includes current or former NBA players Kyrie Irving, Shaquille O’Neal, Chris Paul, DeAndre Hopkins, Victor Oladipo, DeAndre Jordan, JaVale McGee, Harrison Barnes and Luke Walton; NFLers Malcolm Jenkins and Derrick Morgan (and his wife Charity Morgan); Lindsay Vonn and Shaun White.

Beyond Meat said its investors and ambassadors already include JJ Redick, Tony Gonzales, David Wright, Eric Bledsoe, Maya Moore, Tia Blanco, April Ross and Maggie Vessey; as well as celebrities Snoop Dogg, Common, Jessica Chastain, Leonardo DiCaprio, Liza Koshy, Thomas Middleditch and Nicole Williams.

Fast-feeder Carl’s Jr. has a Beyond Famous Star with/without cheese on its menu in Los Angeles locations, and ran a spot for the product during Super Bowl LIII in the Los Angeles market.

Beyond Meat offerings were available in Mercedes-Benz Stadium, which hosted Super Bowl LIII, via Levy Restaurants.

Investor-spokesperson Snoop Dogg had Beyond Famous Star burgers as part of the options at his pre-Grammy party.

According to Los Angeles-based Beyond Meat, “More than anyone, athletes intuitively understand the connection between what they put in their body and how it performs, and these powerhouses are betting that Beyond Meat is The Future of Protein.”

Beyond Meat was founded in 2009 with a mission of “building meat directly from plants to positively benefit human health, climate change, natural resource conservation and animal welfare.”

The new campaign, “Go Beyond,” is fronted by Irving.

“My confidence comes from my journey. My work. My recovery. My diet. Using to go beyond where I’ve been,” Irving offers in the 60-second spot.

Products, all made from plants, include Beyond Burger, Beyond Sausage and Beyond Chicken Strips.

“At Beyond Meat, our goal is to provide consumers with plant-based meats that represent the Future of Protein – delicious, satiating protein and fuel for the body that is unburdened by health concerns increasingly associated with various animal meats,” Brown said via the company.

“It’s not surprising to see that world-class athletes who are dialed into their bodies are early adopters of plant-based meat.”

Beyond Meat said its campaign “spotlights the spirit and drive needed to reach the unattainable--- the same spirit that created Beyond Meat and propels our mission to perfectly build meat directly from plants.”

Beyond Meat also is on the menu (in some locations) in such places as TGI Fridays, Del Taco and A&W as well as Legoland, Yankee Stadium, Angel Stadium of Anaheim, CenturyLink Field (Seattle), Harvard University, Ohio State and University of Washington.

PHOTOS COURTESY BEYOND MEAT

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