Top
NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
May032018

Kyrie‚Äôs Uncle Drew Scores His Own Wheaties Box, Makes Marketing History

By Barry Janoff

May 3, 2018: The character of Uncle Drew, which came to life via a Pepsi Max campaign featuring NBA star Kyrie Irving, is not only coming to the big screen but also to your breakfast table.

And making some marketing and cereal history along the way.

Wheaties said that Irving would do double-duty on an upcoming box, appearing in his Boston Celtics uniform on one side and on the other as the title character of the upcoming film, Uncle Drew.

The Kyrie Irving/Uncle Drew limited-edition Wheaties box will be available nationwide in late May 2018.

Wheaties, a General Mills brand, is supporting with Internet, social media and POP.

Irving marketing partner Nike has also collaborated with Wheaties for a very limited-edition signature Kyrie shoe package (100), with Wheaties-inspired shoes in a shoe box adorned with Wheaties packaging along with a mini-box of Wheaties, a cereal bowl and a spoon. Nike said the special-edition package would be given out by Irving at his discretion, but that the shoe itself would soon hit retail.

Although there have been non-athletes adorning the iconic "Breakfast of Champions" (dating back to aviators Elinor Smith and Martin and Osa Johnson in 1934), this is the first time in more than 60 years that a Hollywood character is appearing on the box.

Among the Hollywood stars to appear on Wheaties (backs and/or panels) were Shirley Temple and Johnny Weissmuller in the 1930s and movie and TV cowboy stars including Gene Autry and William "Hopalong Cassidy" Boyd in the 1950s.

There also is another distinction for the two-sided Irving box.

"For the first time in (nearly two) decades Wheaties will feature two great athletes on its box at the same time," Kathy Dixon, marketing communications manager for Wheaties, said in a statement.

Kirby Puckett and Dave Winfield were each on one side of a Wheaties box in 2001. Until now, that was the first and only Wheaties box that highlighted different athletes on the front and back, according to Wheaties.

"Kyrie is a proven winner based on all of his accomplishments on and off the court, and the story of Uncle Drew reminds us that no matter your age, you can still have fun and be successful at the things you love to do,” said Dixon.

Uncle Drew (due out June 29), is based on the marketing campaign conceived by Pepsi Max, which began in 2012, with Irving as a 75-year-old streetball legend “known for his amazing handles and ability to go to the rim.”

Expect lots of product placement in the film, including Pepsi, Nike and Gatorade.

According to Paula Kupfer, Lionsgate svp-global partnerships and promotions, "It's truly incredible to have Uncle Drew featured on the legendary Wheaties Box.

“We're thrilled to be a part of a campaign that celebrates Kyrie Irving as an amazing athlete and Uncle Drew as a beloved big screen character."

Among other current and former pro basketball stars in the movie are Shaquille O'Neal, Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie.

According to Webber, Irving was in his Uncle Drew character about to film a scene last summer when he received news that he had been traded from the Cleveland Cavaliers to the Celtics.

According to Wheaties, the product was created in 1922, the result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (which later became General Mills).

"For the first time in (nearly two) decades Wheaties will feature two great athletes on its box at the same time."

Early on in Wheaties history, the brand had a fictional character who regularly appeared on the box, “Jack Armstrong, the All-American Boy,” whose Indiana Jones-type exploits were depicted in a live-action Hollywood “B” movie serial.

Irving continues a tradition that dates back to 1934 when Lou Gehrig became the first athlete on a Wheaties box, with the brand putting images on the sides and/or back of the book.

The first athlete to actually appear on the front cover was track & field star Bob Richards in 1958.

Michael Jordan has been on the most Wheaties boxes, 18 times.

From Lionsgate's Summit Entertainment label, the film is also produced by Temple Hill in association with Pepsi Productions.

Back to Home Page