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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Apr172019

LA 2028, NBCUniversal Build Alliance For Olympic Games Marketing, Activation

By Barry Janoff

April 17, 2019: With the 2028 Summer Olympics nine years out, LA 2028 and lead broadcast partner NBCUniversal have unveiled what was called a “unique, first-of-its-kind” alliance focusing on media, sponsorship and activation opportunities in the U.S. for the Olympic and Paralympic Games from 2021-2028.

This new group said it would “immediately present companies with opportunities in the U.S. to associate their brands with Team USA and the excitement surrounding their participation in four Olympic and Paralympic Games, as well as supporting the IOC’s international TOP sponsorship program.”

According to LA 2028 and NBCU, “Through this new alliance, marketers will now have a single point of entry to create a massive, cross-platform Olympic and Paralympic partnership in the United States.

“Brands will have the ability to participate in all aspects of the movement with access to IP rights, product marketing, local activation, and NBCUniversal’s comprehensive, multi-screen coverage of the Games, for the next decade.”

NBCU owns U.S. broadcast rights to the Olympics through 2032 via a $7.65 billion deal.

National ad sales for the 2016 Summer Games in Rio de Janeiro set a new record, more than $1.9 billion, topping the $1.3 billion from the 2012 Summer Olympics in London, according to media intelligence firm Kantar Media, NY.

For the most recent Olympics, the 2018 Winter Games in PyeongChang, Dan Lovinger, evp-advertising sales for NBC Sports Group, said last year, “We have surpassed $900 million in national ad sales for PyeongChang 2018," with the figure ultimately hitting $920 million.

“Advertisers continue to support the Olympics because they recognize the unparalleled value and reach it provides over 18 days and nights. We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks,” said Lovinger.

National ad sales for the Winter Olympics have show uneven growth over the past 16 years, from $772 million in 2002 (Salt Lake City) to $831 million in 2006 (Turin), but then down to $809 million in 2010 (Vancouver) before jumping to $977 million in 2014 (Sochi), according to media intelligence from Kantar Media, NY.

International Olympic Committee top-tier partners currently include Alibaba Group, Atos, Bridgestone, Coca-Cola, Dow, GE, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

U.S. Olympic Committee partners currently include 24 Hour Fitness, Adecco Group, Chobani, Deloitte, DeVry University, The Hartford, Hershey, Highmark, JetSet, Kellogg’s, Liberty Mutual, Milk Life, Nabisco, Nike, Oakley, Polo-Ralph Lauren, Smucker’s, United and USG.

The 2020 Summer Games, not included in this alliance, are in Tokyo.

The 2022 Winter Games are in Beijing, the 2024 Summer Games in Paris, the 2026 Winter Games host city is scheduled to be named in June.

"We’re building what’s never been available before — the chance to be an exclusive partner of a monumental global movement for the next decade."

Linda Yaccarino, chairman, advertising and partnerships, NBCUniversal will lead the effort in partnership with Casey Wasserman, LA 2028 chairperson.

“This partnership between NBCUniversal and LA 2028 is a true first for the industry, and gives marketers the opportunity to make an unrivaled economic and cultural impact,” Yaccarino said via NBCUniversal.

“Together, we’re building what’s never been available before — the chance to be an exclusive partner of a monumental global movement for the next decade, culminating with the first Summer Games in the U.S. in more than three decades.”

According to Wasserman, “At no other time in Olympic and Paralympic history have the stakes been higher, and yet more rewarding.

“We are at an inflection point in the sports, lifestyle and live event business that demands a complete reimagining of the model and approach to embracing and involving marketers.”

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