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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct012009

Los Angeles Marathon Steps Up Marketing, Activation For 2010 Event

October 1, 2009: On March 21, 2010, a group of runners in Los Angeles likely will be moving more smoothly, and likely much quicker, than traffic on the Santa Monica Freeway. On that day, the Los Angeles Marathon will celebrate its 25th annual run with new partners, a new route on a new date and with a new nickname: "The Stadium to Sea Run."

The L.A. Marathon, which was first held in 1986 as an offshoot of the hugely successful Summer Olympics in Los Angeles two years earlier, in 2009 was staged on Memorial Day and followed a route that was self-contained within the streets of downtown Los Angeles. In 2010, the Marathon, which was acquired by Frank McCourt, owner of the Los Angeles Dodgers, in September 2008, will begin at Dodgers Stadium and work its way through several famous neighborhoods — including Hollywood and Beverly Hills — before concluding at the beach in Santa Monica. McCourt was instrumental in changing the race course, which had to be approved by the Los Angeles City Council and each district through which the race goes, as well as moving the date from May to March.

The newest addition to the roster is K-Swiss, which Marathon organizers said has signed a multi-year deal to become the official footwear and apparel partner. The fully integrated partnership would provide the Westlake Village, Calif.-based K-Swiss with "unique activations developed jointly around the Marathon's multiple properties, including the Los Angeles Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners training program," according to race officials.

Sponsors of the 26.2-mile race in 2009 included Honda/Acura, Springfield Water, Emerald Nuts, Gatorade, Clif Bar, Salonpas, Don Francisco's Coffee, Michelob ULTRA, New Performance Nutrition and Whole Foods Market. It was televised regionally by media partner KNBC-4 Los Angeles. More than 15,000 runners participated.

"Our partnership with the Los Angeles Marathon is a carefully-planned part of our commitment to the running market," David Nichols, evp for K-Swiss, said in a statement. "Both K-Swiss and the Los Angeles Marathon are storied entities that have retained a sense of fun. We look forward to bringing the best of the California lifestyle to the Los Angeles Marathon and its runners." K-Swiss has endorsement deals with triathlete Luke McKenzie, Anna Kournikova and tennis players including Mardy Fish, Tommy Haas and Alona and Kateryna Bondarenko.

K-Swiss and the L.A. Marathon will collaborate on the creation of a full line of licensed apparel that will be sold at retail, online, at the Expo, and on race day across various "pop-up retail" touch points. K-Swiss said it would also drive apparel sales through owned and managed stores across Asia, "providing both companies with a platform to reach an enthusiastic and growing cadre of runners overseas." During race weekend, K-Swiss will have a presence and at the Marathon's city block parties and Finish Line Beach Party.

"We couldn't be more excited about this partnership," Russ Pillar, president of the Los Angeles Marathon, said in a statement. "K-Swiss' commitment to quality product, innovation, and fun mirrors our own. We're confident that, working together, we're going to create great value for our runners as we do for one another."

Route for the 2010 Los Angeles Marathon

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