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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct012009

Los Angeles Marathon Steps Up Marketing, Activation For 2010 Event

October 1, 2009: On March 21, 2010, a group of runners in Los Angeles likely will be moving more smoothly, and likely much quicker, than traffic on the Santa Monica Freeway. On that day, the Los Angeles Marathon will celebrate its 25th annual run with new partners, a new route on a new date and with a new nickname: "The Stadium to Sea Run."

The L.A. Marathon, which was first held in 1986 as an offshoot of the hugely successful Summer Olympics in Los Angeles two years earlier, in 2009 was staged on Memorial Day and followed a route that was self-contained within the streets of downtown Los Angeles. In 2010, the Marathon, which was acquired by Frank McCourt, owner of the Los Angeles Dodgers, in September 2008, will begin at Dodgers Stadium and work its way through several famous neighborhoods — including Hollywood and Beverly Hills — before concluding at the beach in Santa Monica. McCourt was instrumental in changing the race course, which had to be approved by the Los Angeles City Council and each district through which the race goes, as well as moving the date from May to March.

The newest addition to the roster is K-Swiss, which Marathon organizers said has signed a multi-year deal to become the official footwear and apparel partner. The fully integrated partnership would provide the Westlake Village, Calif.-based K-Swiss with "unique activations developed jointly around the Marathon's multiple properties, including the Los Angeles Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners training program," according to race officials.

Sponsors of the 26.2-mile race in 2009 included Honda/Acura, Springfield Water, Emerald Nuts, Gatorade, Clif Bar, Salonpas, Don Francisco's Coffee, Michelob ULTRA, New Performance Nutrition and Whole Foods Market. It was televised regionally by media partner KNBC-4 Los Angeles. More than 15,000 runners participated.

"Our partnership with the Los Angeles Marathon is a carefully-planned part of our commitment to the running market," David Nichols, evp for K-Swiss, said in a statement. "Both K-Swiss and the Los Angeles Marathon are storied entities that have retained a sense of fun. We look forward to bringing the best of the California lifestyle to the Los Angeles Marathon and its runners." K-Swiss has endorsement deals with triathlete Luke McKenzie, Anna Kournikova and tennis players including Mardy Fish, Tommy Haas and Alona and Kateryna Bondarenko.

K-Swiss and the L.A. Marathon will collaborate on the creation of a full line of licensed apparel that will be sold at retail, online, at the Expo, and on race day across various "pop-up retail" touch points. K-Swiss said it would also drive apparel sales through owned and managed stores across Asia, "providing both companies with a platform to reach an enthusiastic and growing cadre of runners overseas." During race weekend, K-Swiss will have a presence and at the Marathon's city block parties and Finish Line Beach Party.

"We couldn't be more excited about this partnership," Russ Pillar, president of the Los Angeles Marathon, said in a statement. "K-Swiss' commitment to quality product, innovation, and fun mirrors our own. We're confident that, working together, we're going to create great value for our runners as we do for one another."

Route for the 2010 Los Angeles Marathon

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